Academic Year (2022-2024)

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    A Report on Lead Generations Strategy
    (ATLAS SkillTech University, 2024) Rajpurohit, Khushi
    I completed my Summer Internship Program for a duration of 3 months at UpGrad Campus, an education technology company, that provides industry-relevant certification courses in the field of technology, data and marketing. The project named “Importance and benefits of E-learning industry ready courses and how upGrad campus helps their clients” is undertaken to understand E-learning courses in general and about upGrad campus courses and their application. Working with upGrad campus provided me with a great opportunity to learn the various aspects in Marketing and Placement Operations. I got to learn many things like working on a project to reduce marketing expenses and running a marketing campaign on an everyday basis to engage the users who visit the upGrad campus website which makes it easier for the sales team to reach out, I learned how to convince the people to buy the product which taught me how to deal with a different type of people. I also assisted in the placement where I learned what sort of course would suit which type of job profile. The study was conducted with the help of a questionnaire which was sent through Google Form. The observations from the study include how upGrad courses optimize the chances of landing a job in the domain that one is interested in by bridging the gap between the college curriculum and the industry requirements.
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    A study of consumers expectation & perceptions while buing a house in Parivar realtors pvt. ltd.
    (ATLAS SkillTech University, 2024) Khilani, Jatin
    With the increased growth in Indian frugality, it's witnessed Real Estate sector of India has contributed larger chance in National Income of the country. Real Estate continues to be a favored destination encyclopedically for Investors. Driven largely by investor friendly government programs and adding globalization. Hence design is throwing light on Real Estate sector of India started on 01th may 2023 in Parivaar realtors (A Real Estate Consultancy Company) and was asked to study ‘The consumer’s perception and prospects buying a house’.
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    A Study of Consumers Expectation & Perceptions While Buying a House in Parivar Realtors Pvt. Ltd.
    (ATLAS SkillTech University, 2024) Sharma, Nitish
    With the increased growth in Indian frugality, it's witnessed Real Estate sector of India has contributed larger chance in National Income of the country. Real Estate continues to be a favored destination encyclopedically for Investors. Driven largely by investor friendly government programs and adding globalization. Hence design is throwing light on Real Estate sector of India started on 01th may 2023 in Parivaar realtors (A Real Estate Consultancy Company) and was asked to study ‘The consumer’s perception and prospects buying a house’.
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    A Study of Present Status and Future Prospects of Coal Business in India
    (ATLAS SkillTech University, 2024) Doshi, Shubham
    This summer internship report about SHRINATH TRADERS Company. SHRINATH TRADERS is a Coal Trading Business that has been in the Business for over 20 Years. We are the leading supplier of Coal having branches in Mumbai, Pune, Solapur, And Nagpur & Chandrapur. Our trading services are monitored under the strict supervision of experts to maintain quality for ensuring customer satisfaction. With the full support of our diligent team, we complete the consignment on time. We supply a wide variety of coal including Imported Coal, Indian Coal, White Coal & Screen Coal etc. that are sourced from reputed vendors. Our Coal is offered to clients at desirable sizes and specifications. We empower clients by offering high quality coal at reasonable prices and that too within specified time frame. Functioning with integrity, we have won the hearts of huge clientele based all Over Maharashtra and some of them are Aquapharm Chemicals, Raymond Luxury Cottons Limited, Adinath Agro Processed Food Manufacturer, Lona Industries, Micro Interlinings, Sun Metallics etc. The company’s annual turnover is over 50000 tonnes .
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    A Study on Accounting, Auditing and Taxation
    (ATLAS SkillTech University, 2024) Wakhariya, Pooja
    CA Prashant Wakhariya and Company is to achieve excellence in professional competence and add value to businesses and economy. This firm provides professional services like management consultancy, audit and taxation to its clients. It was great opportunity to pick up involvement and learn new things.I learnt correct utilization of PC programming by working on MS Excel, Tally,MS Word.I assembled this data from the sparing books of the customers. This helps us in appropriate association of information and simple reference as to what’s to come.
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    A Study on Client Billing Management Porcess in MSL Publicis Groupe
    (ATLAS SkillTech University, 2024) Mane, Yash
    During my internship at MSL Publicis Groupe, I had the opportunity to work alongside the Billing department. My input played a meaningful role in several important domains. MSL operates as a component of the well-known global PR and communications firm, Publicis Groupe. Possessing a considerable worldwide footprint, MSL focuses on providing sophisticated and strategic communication resolutions to enable brands to adeptly connect with their desired audience.The company is recognized for its expertise in areas such as brand storytelling, digital marketing, reputation management, and media relations. MSL's commitment to innovative thinking and deep industry knowledge empowers it to equip clients with the tools they need to navigate today's complex communication landscape. My responsibilities included preparing billing drafts and organizing client-required invoices while ensuring their accuracy. This involved close collaboration with cross-functional teams to establish efficient procurement processes. A key task was to maintain the billing grid's supporting documentation. By keeping the grid organized and up to date, I meticulously tracked and monitored invoices requested by the client for payment. This meticulous record-keeping facilitated easy access to data for audits and reviews. Furthermore, I worked proactively to ensure that each bill presented for billing encompassed all essential documentation, such as the client agreement, client PO number, and invoices for the work provided to the client. This streamlined the billing team's future tasks for enhanced efficiency. Throughout my internship, I utilized my organizational skills and attention to detail to maintain a systematic approach to my responsibilities. This experience offered me direct experience of the complicated finance processes within the MSL Publicis Groupe's dynamic environment.
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    A Study on Insights in Branding at Yellow
    (ATLAS SkillTech University, 2024) Sakaria, Neel
    I completed my internship at Yellow, an advertising agency, from May to July 2023, I had the opportunity to gain practical exposure and insights into the marketing and advertising industry. My objectives were to observe the agency's work culture, understand the different departments and their functions, delve into branding and brand building, contribute to marketing and branding projects, research industry trends, and brainstorm concepts for photoshoots and brand films, as well as build brand decks for client meetings.
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    A Study on the Language Network from a Business Development Perspective The Language Network
    (ATLAS SkillTech University, 2024) Patel, Musafa
    My i n t e r n s h i p e x p e r i e n c e a t T h e L a n g u a g e N e t w o r k , a n i n n o v a t i v e p l a ye r i n t h e E d T e c h s e c t o r s p e c i a l i z i n g i n o n l i n e f o r e i g n l a n g u a g e c o u r s e s , h a s b e e n a r e w a r d i n g j o u r n e y f i l l e d wi t h s i g n i f i c a n t i n s i g h t s a n d p e r s o n a l g r o wt h . D u r i n g t h i s p e r i o d , I h a d t h e p r i v i l e g e o f wo r k i n g a s a S a l e s I n t e r n , e n g a g i n g i n a r o l e t h a t e n t a i l e d d yn am i c r e s p o n s i b i l i t i e s a n d m e a n i n g f u l i n t e r a c t i o n s .
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    A Study on the Marketing Practices in the Designing Industry
    (ATLAS SkillTech University, 2024) Khan, Zobiya B.
    This internship report provides a comprehensive overview of my tenure as a Marketing Intern at Abu Jani Sandeep Khosla, focusing on my contributions to the company. The internship allowed me to work closely with a dynamic marketing team and gain valuable insights into the world of marketing. The designing industry is very competitive and constantly changing. With the introduction of new technology and shifting consumer preferences, it is crucial for designers to be able to effectively sell their services. The report begins by presenting an overview of the company and its core business activities. The objectives of my study were to identify the key marketing practices used by designers, understand the challenges and opportunities faced by designers in marketing their services and develop recommendations for designers on how to improve their marketing practices. The biggest challenges faced in this industry regarding marketing their services are lack of time and resources, and difficulty in quantifying the value of their services. The primary focus of my internship at Abu Jani Sandeep Khosla was to assist the marketing team in developing and implementing marketing campaigns for the brand. I was further allowed to assist them while conducting market research to understand the brand's target audience and competitor landscape, creating and distributing marketing materials such as brochures, flyers, and email newsletters, planning and executing marketing events and promotions and assisting with the development of their ongoing label.
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    A Study on Vendor Invoice Management Process in MSL Publicis Groupe
    (ATLAS SkillTech University, 2024) Surve, Kimaya Udaykumar
    The renowned Publicis Groupe, one of the biggest communications and marketing conglomerates in the world, is the parent company of MSL, a leading global communications and public relations firm. Delivering strategic and cutting-edge communication solutions to a broad clientele that spans sectors, regions, and communication channels is central to MSL's goal. In order to offer a unified and integrated approach to communications and PR services, MSL was established in 2009 through the amalgamation of multiple Publicis Groupe-owned agencies. This merger combined a wealth of knowledge, resources, and talent, making MSL a dynamic force in the communication industry.
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    A Study Social Media Marketing in New Zevar Collection
    (ATLAS SkillTech University, 2024) Nandolia, Anas
    Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the new normal opportunity. Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Indian marketers. According to leading marketers of India, the top three online investment channels for 2017 are social media, Email marketing and Search marketing. 90% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing initiatives The focus of marketers is shifting from ‘sending the message out’ to ‘start engaging with customers. In this context, the role of a marketer is changing from ‘batch and blast’ processing to creating ‘listening posts’ and ‘dialogue hubs’ in customer communities. A shift from isolated pure play traditional platforms to an integrated multichannel approach is helping the marketers address the challenge of new consumer’s expectations across many devices and channels. Indian marketers are leveraging the power of various communication channels and technologies- be it Email, SMS or social media in their portfolio. Here we will see the main trend of social media marketing in India, the scope of it, the future and will undergo are search to follow the Customer perception About social media for Brand management. Mobile is growing and continues to be an important channel for brands as well as consumers. 72% of the brands have a mobile app and a mobile-friendly website.
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    An Insightful Exploration: Sales and Business Development Internship at BHyve
    (ATLAS SkillTech University, 2024) Sharma, Radhika
    The internship report titled "An Insightful Exploration: Sales and Business Development Internship at BHyve" provides a comprehensive overview of my enriching experience as a Sales and Business Development Intern at BHyve, a pioneering B2B SaaS platform. The report encapsulates the valuable insights and practical knowledge gained during this internship program, which was undertaken during the summer as part of my second-year MBA curriculum at Atlas Skilltech University. Throughout the internship, I actively participated in various aspects of the sales process, including strategizing target identification, prospecting, outreach, product demonstrations, and pipeline management. Under the guidance of Dr. Vinima Gambhir, my esteemed faculty mentor, I navigated the dynamic world of B2B sales and harnessed the opportunity to bridge the gap between theoretical concepts and real-world applications.
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    Analyzing the Impact of CSR Budget and Expenditure of Colgate Palmolive and its Peer Companies in FMCG Sector
    (ATLAS SkillTech University, 2024) Malvi, Shruti
    I have pursued my specialization in Business Analytics during my time at S.Y.M.B.A. My natural inclination has always been towards data analysis, particularly in the context of business. The objective of the project was to Analyze and Study CSR Programs and policies of peer companies, FMCG, and Public Listed companies. The Study Period was 2017-18 to 2022- 23. I developed an Excel-based database on CSR Programs, Thematic Areas, Program Investments, Key Geographies, Aspirational Districts, and Types of implementation partners. This database helped in developing relevant graphs and statistics in understanding external trends in the CSR Landscape. The final output of the presentation was trend analysis, large common themes, and an approach to implementation.
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    Assessing the Trend and Efficacy of CSR Initiatives on Communities in the FMCG Sector: A Comprehensive Analysis of Companies' Social Impact over Time
    (ATLAS SkillTech University, 2024) Pawaskar, Durva
    The Colgate Palmolive internship experience has not only expanded understanding of CSR and ESG in the FMCG and Public Listed sectors, but also highlighted the part that businesses play in promoting favourable social and environmental outcomes. The results of the trend analysis and the ESG evaluation offer important new information that can direct Colgate Palmolive's future CSR actions and emphasise how crucial it is to match business aims with sustainable development objectives.
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    Assistant Social Media Manager
    (ATLAS SkillTech University, 2024) Nanjani, Drishti
    Filmygyan is a well-known digital media and entertainment platform that focuses mostly on the Indian film industry. Filmygyan is a platform that offers real film ratings, direct engagement between celebrities and fans, and the development of emerging talent. In the year 2015, Aftab Khan launched the official Filmygyan page. Since then, it has entertained millions of netizens by offering Bollywood gossip. Filmygyan is also on YouTube, Facebook, Twitter, and Threads, in addition to Instagram. They have also been digital and entertainment partners for several successful Bollywood films. Filmgyan has also worked as a strategist and campaign designer for films such as KGF, Fukrey 2, Sonu Ke Titu Ki Sweety, and others.
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    Assurance and Advisory Intern
    (ATLAS SkillTech University, 2024) Bhatia, Jahanvi
    My internship with Sudit K Parekh & Co LLP was in the Attest & Advisory (Audit) department. The role included handling audit work of different companies. Throughout my internship, I undertook diverse responsibilities that significantly contributed to the growth and success of the platform.
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    Audit and Taxation
    (ATLAS SkillTech University, 2024) Ashokan, Sharanya
    AJAY B GARG CHARTERED ACCOUNTANT is a well-established CA firm located in Mumbai, India, with a successful track record of 25 years in operation. Over the years, they have honed their expertise in navigating the competitive landscape, offering effective assistance through a skilled team of professionals and staff. This experience has uniquely positioned them to provide solutions for both straightforward and intricate commercial scenarios.
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    Benchmarking and Developing a Trend Analysis on Peer Companies WRT CSR Priorities/Programs
    (ATLAS SkillTech University, 2024) Kinny, Shania
    The project examined the peer firms' Environmental, Social, and Governance (ESG) practices in addition to their financial and operational performance.Their dedication to ethical and sustainable business practices was highlighted by this analysis. The project also looked at how these businesses' projects fit with the Sustainable Development Goals (SDGs) established by the United Nations, highlighting their contributions to international sustainability initiatives.
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    Benchmarking CSR Best Practices of Colgate-Palmoliove’s Peer Companies
    (ATLAS SkillTech University, 2024) Sharma, Ayushi
    The report gives a brief about my work experience, learnings and contribution during my 2 month internship with Colgate-Palmolive India Limitet in their Corporate Social Responsibility (CSR) function as a summer intern during the tenure of 02nd May, 2023 to 5th July, 2023. Colgate-Palmolive is a renowned global consumer products company committed to sustainability and making a positive impact on communities worldwide. As a CSR intern, I was part of a 4 member team and assigned to a project that was aimed to provide a volunteering platform for Colgate India Employees, thereby support underserved communities and instill a sense of pride amongst employees. This major purposeof this report is to demonstrate my contributions to the project and, ultimately, to the business. My skill set was greatly improved by the CSR internship I completed at Colgate-Palmolive. While researching the top CSR practices, I improved my research and data analysis skills. Additionally, I was able to develop my project management, communication, and cooperation abilities by cooperating with a team. I have a better knowledge of the vital role that CSR plays in the corporate sector, thanks to my experience at Colgate-Palmolive. I discovered how influential business can be in bringing about positive change and how incorporating sustainable practices into daily operations is essential for the welfare of both society and the environment.
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    Business Development & Sales
    (ATLAS SkillTech University, 2024) Patel, Uttam
    During my two-month internship at Devi Enterprises, which took place from June 1st to June 30th, I played a vital role in the Sales and Business Development department. My primary responsibility was to enhance sales and foster the growth of the business, with a particular focus on Parle biscuit products. Devi Enterprises operates as an authorized distributor of Parle products in the biscuits category, serving both wholesalers and retailers. My internship involved guiding and coordinating the efforts of the sales team, with the aim of expanding our customer base among wholesalers and retailers. I actively engaged with our sales force, providing them with insights and strategies to effectively connect with potential clients and persuade them to purchase Parle biscuits in larger quantities. The main goal was to boost sales figures while contributing to the overall growth and success of Devi Enterprises. The company's team consists of approximately 20-25 dedicated employees, encompassing sales personnel, managers, accountants, and a warehouse manager responsible for overseeing stock and inventory at our Vikhroli warehouse. I also had the privilege of participating in company meetings and events, gaining valuable insights into the inner workings of sales operations and witnessing firsthand how sales professionals strive to achieve the best results for the company. Additionally, it's worth noting that Devi Enterprises diversifies its business portfolio by venturing into the garments industry, expanding its reach and scope beyond biscuits distribution