Internship at Oktobuzz

Abstract

The size of the global advertising market in 2023 was USD 647.3 Billion. Looking ahead, IMARC Group expects the market to reach USD 978.5 Billion by 2032, registering a CAGR of 4.6% between 2024 and 2032. The market is growing at a moderate rate, powered by the trend of 'online platform' adoption, increasing usage of artificial intelligence to enable precision targeting of audiences and real-time bidding, and growing consumer demand for ethical and energy-efficient brands. Growth in the marketplace is moderate, propelled by digital transformation and the migration of advertising to online platforms, apart from rising importance in data-driven marketing strategies. Technological: Technological advances with the amalgamation of artificial intelligence and data analytics now make advertising far more practice-oriented and personalized in terms of targeted campaigns. Application Areas: The market expects that it is experiencing increasing demand, especially across industries, including retail, healthcare, automotive, and e-commerce, which help the organization improve its sales and brand visibility. Geographic Analysis: The North American region dominates the market due to its strong economy, enormous consumer spending, and most significant digital advertising market; the Asia Pacific, in contrast, is an emerging market and has enormous potential, as the rising number of adoption levels and increasing middle-class population is significant toward digital advertising.