Agarwal, Varsha2025-02-122025-02-1220222455-6211https://atlasuniversitylibraryir.in/handle/123456789/512ISMEThis article sheds light on the marketing strategies of successful companies like Apple, Budweiser, and Southwest Airlines. It goes in-depth about how they influence consumer behavior. Consumer behavior consists of how consumer emotions, attitudes, and preferences affect buying behavior. In today’s world, most of the buying behavior is influenced by social media influencers whom people admire. This article examines how they have established themselves in their respective markets by using effective strategies like social media marketing, internal marketing, and experiential marketing. Additionally, the study discusses the markets that the three leading companies serve. They also have analyzed how forces in the marketing environment have resulted in changes in the last 5 to 10 years to the organization’s marketing mix.enConsumer BehaviorBuying BehaviorExperiential marketingBook chapter