Nagar, Anushka2025-07-312025-07-312025https://atlasuniversitylibraryir.in/handle/123456789/1033Project Report on Leveraging Data-Driven Strategies to Optimize Social Media Campaigns: Insights (2023-2025) Under the Guidance of Prof. Prem ColacoThe internship report titled "Leveraging Data-Driven Strategies to Optimize Social Media Campaigns: Insights" details my experience as a digital marketing intern at The Black Dahlia Unisex Salon. This internship was an integral part of my Master of Business Administration (MBA) program at Atlas SkillTech University, focusing on the application of data-driven strategies to enhance social media marketing efforts. During my internship, I undertook a range of responsibilities aimed at optimizing the salon’s social media presence. My role involved creating a comprehensive monthly social media planner, designing graphics, managing social media accounts, and implementing performance marketing strategies. I worked on developing visually engaging content, coordinating posting schedules, and analyzing campaign performance to drive more effective marketing outcomes. The report begins with an exploration of the importance of data-driven approaches in social media marketing. It outlines the objectives of my internship and describes my key activities, including the creation of a monthly content planner, graphic design tasks, social media management, and performance marketing efforts. A detailed analysis of The Black Dahlia Unisex Salon’s social media campaigns is presented, highlighting how data insights were leveraged to improve campaign performance. The report examines how data-driven decisions informed content creation, audience targeting, and overall campaign strategy, leading to enhanced engagement and visibility for the salon’s brand. Additionally, the report discusses the development of standardized processes for social media management and performance marketing. It includes recommendations for utilizing data to further refine social media strategies and optimize campaign effectiveness. In conclusion, this internship provided a practical application of theoretical knowledge in digital marketing, with a focus on data-driven strategies. The report offers valuable insights and recommendations for improving social media campaigns through effective use of data, graphic design, and performance marketing techniques. This executive summary provides a clear overview of the findings and insights from my internship, setting the stage for a more detailed discussion in the subsequent sections of the report. It reflects the significant learning and practical experience gained in social media strategy and management at The Black Dahlia Unisex Salon.enMarketingData-Driven StrategiesSocial Media Campaignsmarketing strategiesvisually engaging contentOther