Mehta, Tvisha2025-07-292025-07-292025https://atlasuniversitylibraryir.in/handle/123456789/1016Project Report on Concepts to Reality: My Laqshya Internship Journey (2023-2025) Under the Guidance of Prof. Mukul BhattThis study is a complete overview of my internship at one of India's leading experiential marketing companies, Laqshya Live Experiences Ltd. My internship provided me with various in-depth experiences in events and brand activation, which is a sub-field in experiential marketing. This report summarizes some of the key learnings and projects taken up and some of the contributions made during this time working with this organization. In fact, I was exposed to almost all facets of this event lifecycle: from creative ideas to live event execution. My job required collaboration with the team, client briefings, and on-the-ground event execution. I have gained experience that increased my general knowledge of the industry, developed my ability to practice project management, client communication, and creative problem-solving skills. All the knowledge and experience garnered during the internship will unquestionably serve as a solid foundation for my further professional life in the marketing and events sphere.enRealityMarketingOther