Pathan, Yasar2025-07-292025-07-292025https://atlasuniversitylibraryir.in/handle/123456789/1018Project Report on Transforming Data into Actionable Insights: My Role as a Bussiness Analytics Intern at Colgate Palmolive India ltd. (2023-2025) Under the Guidance of Prof. Mukul BhattThe FMCG industry, also known as the consumer packed goods sector, is classified as a broad and multifaceted market in the world where wide ranges of goods are rapidly sold at relatively low prices. Ideal examples of this kind of product are food and beverages, personal care products, household care items, and over-the-counter drugs. The FMCG sector has its unique way among others, such as the fast-moving nature formed by products in this supply chain frequently used daily or with a high purchase frequency. These are dynamic and high-volume businesses globally, though FMCG products do not usually have high-profit margins. The sheer volume of sale compensates for that and makes up one of the most dynamic businesses in the globe. At the same time, a fast pace of innovation and the short shelf life of a lot of products means that companies in the industry need to be continuously adaptive to retain competitiveness. High competitive intensity indicates the FMCG sector since there is competition from global companies as well as domestic players.enFMCGConsumersPacked goodsPackagingOther