Motling, Saloni2025-07-212025-07-212024https://atlasuniversitylibraryir.in/handle/123456789/989Project Report on Summer Internship (2022-24) Under the Guidance of Prof. Prem ColacoI made a significant contribution to improving the company's online presence and consumer interaction tactics while working as a social media marketing intern at WrapsandTags. I took on a variety of tasks during a challenging two-month stint, including creating a thorough social media calendar, creating captivating content for reels and Instagram posts, curating custom gift baskets, and using innovative video production techniques to highlight products. The internship was a life-changing event. I was able to bridge the gap between theory and conduct thanks to the program's emphasis on practical application, which gave me the tools I needed to succeed in today's dynamic and competitive corporate environment. During my whole internship at WrapsandTags, I actively learned useful information, took part in important activities, and consistently demonstrated professionalism in the office. This unwavering commitment to quality made an important contribution to the company's expansion and success. I closely observed the organization's objectives, ideals, and the dynamic market dynamics were evident. My time at WrapsandTags has been a priceless educational opportunity because it has given me firsthand exposure to the dynamics of social media marketing in the setting of a successful gift hamper business. I depart with a deeper comprehension of successful marketing tactics and a portfolio of fruitful initiatives that have greatly boosted the business's online presence.enCorporate EnvironmentDynamicCorporateOther