Gupta, Kashish2025-08-012025-08-012025https://atlasuniversitylibraryir.in/handle/123456789/1043Project Report on Navigating the Social Media Landscape: A Comprehensive Internship Experience with Malai Digital (2023-2025) Under the Guidance of Prof. Poonam SinghMy time as an intern at Malai Digital was an invaluable chance for me to acquire practical experience in digital marketing and hone crucial abilities. I had the opportunity to work closely with the team on a variety of projects, such as managing social media accounts, producing content, and working with influencers. Throughout my internship, I effectively took charge of the Instagram account for Tikamdas Motiram Jewellers, boosting its engagement and visibility. I also teamed up with influencers for Toothsi and MakeO, leading to successful marketing campaigns that increased brand awareness. Moreover, I crafted effective strategies for content creation, including the development of compelling visuals and captions. I became skilled in utilizing social media analytics tools to evaluate the success of campaigns and make informed decisions based on data. My ability to communicate and work with others also saw significant growth as I collaborated with both team members and clients. In summary, my internship at Malai Digital was a fulfilling journey that provided me with essential skills and insights into digital marketing. I am certain that these abilities will be beneficial as I pursue my career.enbrand awarenesscampaignsdigital marketingmarketinginfluencerssocial mediaOther