Sharma, Aaryaman2025-07-292025-07-292025https://atlasuniversitylibraryir.in/handle/123456789/1021Project Report on Analyzing and Enhancing Marketing and Digital Marketing Strategies for XS CAD, A Learning Experience (2023-2025) Under the Guidance of Prof. Priya HarikumarThe internship with XS CAD Ltd. involved the examination and development of marketing, as well as digital marketing strategies within the company; providing a sound example where academic knowledge crossed over to practical industry practice thereby closing gaps that existed between theory from academia interacting in live workplace scenarios. I also had the opportunity to complete a range of different marketing projects during my internship, including competitor and customer analyses; maintenance of social media accounts for HBRJWS; keyword research for SEO (Hirshot); creating entries within company intranet system regarding plagiarism and copyrights etc. I helped create marketing portfolios and performed corporate social responsibility (CSR) duties. Key takeaways One of the key learnings from XS CAD is gaining a deep understanding market research, especially competitor benchmarking and customer insight analysis that was critical to positioning the company in Global AEC marketplace. While managing social media, I was able to perfect my content creation abilities and further develop in SEO — mostly via full keyword research. In addition, tasks on plagiarism and copyright acquainted me with intellectual property laws and attributed importance of digital content as well community responsibility activities offered a perspective to corporate social responsibly CSR: branding tool etc. The most complicated one was to perform in-depth competitor analysis among all key participants of a competitive global market which have many data and you had find out everything about them, prepared not only numbers but actionable insights. This challenge was something I used to address by doing a lot of research & using the tools with great analytics capabilities.enmarketingdigital marketingworkplace scenariosplagiarism and copyrightscustomer analysesSEOOther