DSpace 9

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DSpace is the world leading open source repository platform that enables organisations to:

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  • issue permanent urls and trustworthy identifiers, including optional integrations with handle.net and DataCite DOI

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Now showing 1 - 5 of 9

Recent Submissions

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    STRATEGIC BRANDING AND MARKETING IN THE PREMIUM TWO-WHEELER SEGMENT: TRIUMPH MOTORCYCLES AT SHAMAN MOTORS PVT LTD.
    (ATLAS SkillTech University, 2025) Chaurasia, Gaurav
    This report gives a detailed account of my 11-week internship experience at Triumph Motorcycles – Shaman Motors Pvt Ltd., one of the prominent premium motorcycle dealerships in Mumbai. The internship was undertaken as a part of the academic requirement of my MBA program with emphasis on acquiring practical understanding of marketing, brand interaction, and customer relationship management in the luxury automobile industry. The major focus of the internship was to study how a globally branded company such as Triumph places itself in a competitive market such as India, and how its dealership-level functions contribute to delivering high-value customer experiences. Active involvement in digital marketing, event organization, CRM calls, dealership branding, and consumer engagement activities was my Marketing Intern responsibility. During the internship, I managed Triumph's social media platforms for three locations, developed and implemented content campaigns, worked with colleges for sponsorship activities, coordinated community rides, and assisted in the launch of new bike models. The most important events were the Unity Ride, Bikers' Night with the Indian Coast Guard, society activations, and a Women's Day campaign highlighting Triumph's female rider community. I also collaborated with the marketing team and business head in developing monthly strategic plans and assessing performance of digital ads. The report is organized to present a record of activity, major learnings, issues faced, and the results of strategic decisions made during the internship. It also consists of an in-depth case study on Shaman Motors' marketing procedures, competitor analysis, SWOT and PESTLE analysis, and positive suggestions for the dealership.
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    Portfolio Evolution in the Digital Age: Mutual Funds vs. Direct Equity for Gen Z Investors – Insights from my Internship at Vasant Kulkarni LLP
    (ATLAS SkillTech University, 2025) Satoskar, Chaitanya
    The title of the internship report is "Portfolio Evolution in the Digital Age: Mutual Funds vs. Direct Equity for Gen Z Investors – Insights from my Internship at Vasant Kulkarni LLP”. It is an account of my experience as a Sales and Business Development Intern at Arihant Commercial, a company founded to offer innovative solutions in Interior & Exterior Design for Residential & Corporate Domains. This report provides a comprehensive overview of what I learned during my internship last summer, which was part of our 2nd-MBA Toolbox curriculum. The internship helped me understand the various tasks and products managed by individual employees and the organization as a whole. Throughout the internship, I was deeply involved in all aspects of the business development process, from weekday market identification to Portfolio Management and customer relationship management. I also contributed to creating sales strategies and overseeing interior and exterior solutions, working closely with the installation team to ensure that high standards were maintained. Collaborating with a small, dynamic team allowed me to gain hands-on experience, and learning the delicate balance of craftsmanship and developing strong relationships with local subcontractors was crucial for delivering quality results. Under the guidance of my esteemed faculty mentor, Dr. Hemal Thakker, I was able to bridge the gap between Financial concepts and their practical application in Portfolio and Market development across various Individuals. My internship year had a profound impact on my personal and professional development, and I felt compelled to share this practical experience in a dissertation about how modern enterprises require an entrepreneurial spirit. This executive summary introduces the detailed insights and learnings provided in the following sections of this report to explain why such an internship opportunity at Vasant Kulkarni LLP is important.
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    A Study on Credit Guarantee Mechanism at NABSanrakshan Trustee Private Limited
    (ATLAS SkillTech University, 2025-09-11) Mankar, Dipti
    The title of this internship report is “A Study on Credit Guarantee Mechanism at NABSanrakshan Trustee Private Limited.” It presents an account of my internship experience at NABSanrakshan Trustee Private Limited (NTPL), a wholly owned subsidiary of NABARD, which is entrusted with the management of credit guarantee funds sponsored by NABARD and the Government of India. The organization plays a vital role in reducing lending risks for banks and encouraging institutional credit flow to agriculture, allied sectors, and rural enterprises. This report provides a detailed overview of the various activities I was involved in during the internship. My work included client data management, preparation of financial dashboards using Excel, Power BI, and Tableau, and reviewing credit guarantee applications and renewal cases. A significant contribution was my participation in User Acceptance Testing (UAT) for the newly developed NTPL digital portal. The portal is designed to simplify processes for both Eligible Lending Institutions (ELIs) and NTPL users (Maker, Checker, Approver), ensuring faster, more transparent, and technology-driven operations. Through this internship, I gained valuable exposure to the credit guarantee mechanism and its operational cycle-from ELI registration and application submission to guarantee issuance, claim settlement, and renewals. I also participated in awareness initiatives and internal discussions, which helped me understand how NTPL collaborates with government bodies, banks to promote schemes such as FPO, AHD, and FIDF. This hands-on learning helped me bridge theoretical finance concepts with real world applications in development banking. Understand the esteemed guidance of my faculty mentor. Dr. Vinod Nair, I was able to connect academic learning with practical experience. The internship enhanced my technical proficiency in financial tools improved my understanding of government-backed policy implementation, and strengthened my communication and reporting skills. This executive summary serves as a preview of the detailed insights, activities, and learning documented in subsequent chapters of this report. It highlights the significance of an internship at NABSanrakshan Trustee Private Limited, where exposure to both finance and digital transformation provided an enriching and transformative experience for my professional growth.
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    A Study of Accounting, Auditing, and GST Compliance: Examination of Practices, Procedures, and Regulatory Challenges
    (ATLAS SkillTech University, 2025-08-20) Soni, Dinky
    The internship report titled “A STUDY OF ACCOUNTING, AUDITING AND GST COMPLIANCE: EXAMINATION OF PRACTICES, PROCEDURES, AND REGULATORY CHALLENGES” documents my professional experience as an Accounting and Auditing Intern at OSBS Accounting Solutions Private Limited. The firm, recognized for its expertise in Accounting, GST, and Auditing, provided me with an invaluable platform to integrate theoretical concepts from my MBA curriculum with practical exposure in the financial and compliance domain. This internship was a critical component of my 2nd-MBA Toolbox program and enabled me to observe and participate in key organizational processes. Throughout the internship, I was engaged in diverse responsibilities including recording purchase and sales entries, preparing reconciliations, reviewing bank statements, supporting GST registrations, and learning the process of Income Tax Return (ITR) filing through professional software. In addition, I gained exposure to audit assignments, particularly Input Tax Credit (ITC) audits for damage and destroy cases, which highlighted the complexities of regulatory compliance and the diligence required in financial reporting. These experiences provided me with a deeper understanding of accounting procedures, auditing practices, and the regulatory environment surrounding GST compliance. Guided by my mentor, Mr. Hemal Thakker, the internship not only enhanced my technical knowledge and analytical skills but also strengthened my ability to apply academic learning to real-world business situations. The exposure to professional practices, client interactions, and compliance challenges significantly contributed to my personal and professional growth. This report encapsulates the key learnings and insights gained, underscoring the value of such practical training in shaping future managers for the financial and auditing sector.
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    The Role of Branch-Level Banking Operations in Enhancing Customer Experience: Insights from an Internship at Citizen Credit Cooperative Bank
    (ATLAS SkillTech University, 2025-08-16) Rai, Lavanya
    This report is a detailed presentation of my internship with Citizen Credit Cooperative Bank during which I was competing with the daily activities of the branch and customer service. This internship was basically my first bank branch exposure and by the end of it, I had not only been able to interchange my theoretical knowledge with the practical one but also had a whole new learning about the working of a bank branch. During my internship, I was involved in various activities which included passbook printing, cheque deposit processing, document scanning, locker operations, and customer query solving both face to face and over the phone. I was also actively engaged in customer communication that is calling clients in connection with ATM Card and cheque book availability, engaging in their service, related queries and visiting customers to remind them about KYC compliance and solve the problems of inactive accounts or lockers. All these experiences made my mind sharp with every small detail as the accuracy was very important in the processes of cheque verification and document management. I also improved my communication and people skills when I talked to different customers and handled their queries in a polite manner. Besides, I exhibited the ability of being one of the quickest flexible and a fast learner when I banking, brought system and procedure in a short time. However, the bank locations were a good technical learning opportunity and it also improved my professional skills notably customer service, problem, solving, compliance awareness and multitasking. My reporting manager appreciated my strength of picking up concepts quickly, adjusting to different roles, and doing tasks with perfection. My internship was a learning experience, on the whole, very illuminating to me, which helped me comprehend the cooperative banking sector, the big need for operational efficiency and the significant role of customer centric service in winning trust and maintaining growth. The experience has made my future career in the financial services industry a big hull of confidence.