Browsing by Author "Anklesaria, Binaz"

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    Social Media and Research Internship
    (ATLAS SkillTech University, 2024) Anklesaria, Binaz
    The document provides a comprehensive and in-depth analysis of the digital marketing and social media industry, exploring its evolution, growth in India, and the impact it has on businesses. It delves into the importance of digital marketing in today's business landscape, highlighting its role in reaching broader audiences, building brand awareness, and driving sales. Furthermore, the summary emphasizes social media marketing as a subset of digital marketing and its significant role in engaging with audiences, fostering brand loyalty, and creating meaningful interactions with customers.