Browsing by Author "Kulshrestha, Shilpi"

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    A MARKET SEGMENTATION STUDY OF SOLO TRAVEL INTENTIONS AND CONSTRAINTS WITH REFERENCE TO UTTARAKHAND
    (The International Journal of Interdisciplinary Organizational Studies, 2023-12) Kulshrestha, Shilpi
    Traveling alone has been more and more popular in recent years as more individuals seek out new locations on their own. Solo travel allows people to see new places and cultures at their own speed without the constraints of group travel. But traveling alone comes with its own set of challenges, including concerns about safety, lack of information, and cost. Therefore, it is essential to comprehend the factors influencing the goals and constraints of solo travellers in order for tourism marketers to effectively target this growing market.