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Browsing Project Reports by Subject "advertising"

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    A Strategic Marketing Internship at DDB Mudra
    (ATLAS SkillTech University, 2025) Arora, Ronak
    While interning at DDB Mudra, I worked closely on a number of high-profile projects and campaigns for companies including McDonald's, Raymond, and Birla Estates, which gave me extensive exposure to the advertising and marketing sector. I actively contributed to brainstorming sessions and helped build advertising concepts, such as the Mother's Day campaign and the McDonald's anime partnership, as part of the creative ideation process. I was able to comprehend how to match brand values and target audience preferences with creative concepts as a result. Social media management and analytics, where I was in charge of monitoring performance indicators on Facebook, Instagram, and Twitter, was one of the main areas where I developed. This involved keeping an eye on impressions, follower growth, and engagement rates, all of which improved my ability to evaluate data and use insights to better content initiatives. I also gained practical experience converting unprocessed data into suggestions that might be implemented by creating monthly reports on social media analysis. Managing the communication surrounding the McDonald's cheese incident presented a big challenge because I had to come up with a timely message that struck a balance between brand protection and transparency. I learned how important it is to manage consumer feedback, communicate during a crisis, and uphold a brand's reputation across several channels from this task. Additionally, I collaborated with clients, especially while working on creative decks for companies like Birla Estates. I learned from this experience how crucial it is to communicate clearly and be adaptable when fulfilling client expectations. I gained practical experience in market research, client communication, project management, and crisis management throughout my internship. All things considered, the experience improved my comprehension of how advertising agencies function and gave me the resources I needed to manage the industry's volatility.
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    Empowering Small Businesses: My Transformative Internship Experience Interned at Triva Digital
    (ATLAS SkillTech University, 2025) Silamkoti, Akhil Vishwesh
    Digital marketing and website development are essential for businesses worldwide. Today, almost every company, regardless of size, needs a strong online presence to stay competitive. This need has driven the growth of digital marketing agencies all over the world. Companies look for experts to manage their social media, create engaging content, and develop user-friendly websites. The need for services related to digital marketing has been rising as additional businesses realize that an effective online strategy is key to their success. Globally, this industry is growing rapidly, with businesses investing more in online advertising, SEO, social media management, and other digital strategies.
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    Internship at Oktobuzz
    (ATLAS SkillTech University, 2025) Matta, Yayin
    The size of the global advertising market in 2023 was USD 647.3 Billion. Looking ahead, IMARC Group expects the market to reach USD 978.5 Billion by 2032, registering a CAGR of 4.6% between 2024 and 2032. The market is growing at a moderate rate, powered by the trend of 'online platform' adoption, increasing usage of artificial intelligence to enable precision targeting of audiences and real-time bidding, and growing consumer demand for ethical and energy-efficient brands. Growth in the marketplace is moderate, propelled by digital transformation and the migration of advertising to online platforms, apart from rising importance in data-driven marketing strategies. Technological: Technological advances with the amalgamation of artificial intelligence and data analytics now make advertising far more practice-oriented and personalized in terms of targeted campaigns. Application Areas: The market expects that it is experiencing increasing demand, especially across industries, including retail, healthcare, automotive, and e-commerce, which help the organization improve its sales and brand visibility. Geographic Analysis: The North American region dominates the market due to its strong economy, enormous consumer spending, and most significant digital advertising market; the Asia Pacific, in contrast, is an emerging market and has enormous potential, as the rising number of adoption levels and increasing middle-class population is significant toward digital advertising.