Digital Marketing and Social Media Strategies to Enhance Positioning, PR, and Marketing Objectives for Celebrities

Abstract

The internship report titled "Digital Marketing and Social Media Strategies to Enhance Positioning, PR and Marketing Objectives for Celebrities" provides a thorough overview of my enriching experience as a social media Intern at Jio Creative Labs. This report details the valuable insights and practical knowledge gained during the internship, which was a pivotal component of my MBA program at ATLAS SkillTech University. During my internship, I worked on multiple projects which included production houses, NGOs and celebrities. My responsibilities included organizing and managing focus social media calendars, developing digital strategies and interacting with clients. Under the guidance of my mentors Tushna Doodhmal and Ojas Talashilkar, I explored the complexities of managing social media pages and increasing engagement. This executive summary underscores the importance of this hands-on experience in bridging theoretical knowledge with real-world applications. The report highlights how the internship enhanced my professional growth, developed my research and analytical skills, and provided a comprehensive understanding of social media management. It aims to offer readers a snapshot of the detailed findings and reflections presented in the subsequent sections of the report, demonstrating the impact of this transformative internship experience with Jio Creative Labs.