Empowering Marginalized Communities: Integrating Behavioral and Systemic Approaches through Self-Help Groups

Abstract

This research integrates the Theory of Planned Behaviour (TPB) and the Quintuple Helix framework to analyze the impact of Self-Help Groups (SHGs) on community development. The study explores how attitudes, subjective norms, and perceived behavioral control shape entrepreneurial intentions among SHG members, while examining the contributions of academia, government, industry, civil society, and the environment through the Quintuple Helix model. Mapping outcomes to UN Sustainable Development Goals (SDGs) and the Community Capitals Framework (CCF), the research highlights SHG interventions' multifaceted contributions to sustainable development and grassroots entrepreneurship. The alignment of these central outcomes within the model underscores how behavioral changes (TPB), systemic support (QHM), and community resources (CCF) collectively drive sustainable entrepreneurial ecosystems. consultant-led interventions effectively integrate these frameworks, fostering a holistic and sustainable approach to community development highlighting the importance of academic institutions in establishing these linkages. Recommendations include enhancing institutional collaborations, fostering entrepreneurial ecosystems, and promoting sustainable practices.