Evaluating Financial Modelling Techniques and their Impact on Strategic Decision-Making in a FinTech Company

Abstract

Introduction Rapid technological breakthroughs, shifting customerbehaviour, and a global shift towards digitalisation have allcontributed to a dramatic transformation of the financial business. 'Financial technology,' or fintech for short,encompasses a wide range of services such as peer-to-peerlending, digital payments, wealth management, mobilebanking, and blockchain and cryptocurrency advances. Therise of agile startups that take on established financialinstitutions and use technology to provide more effective,affordable, and customer-focused solutions has been a majordriver of the industry's evolution.Artificial intelligence (AI) and machine learning (ML) havebecome integral to fintech, enabling predictive analytics,personalized financial services, and enhanced riskmanagement. Big data analytics play a crucial role inunderstanding consumer behavior, credit scoring, and frauddetection. Meanwhile, cloud computing offers scalablesolutions that allow fintech companies to grow rapidlywithout significant infrastructure investments.