Navigating the Magazine Industry: A Marketing Intern's Perspective

Abstract

This internship report, "A Marketing Deep Dive: Internship at Outlook Publishing Pvt. Ltd.," provides an all-inclusive view of my enriching experience as a Marketing Intern at Outlook Publishing Pvt. Ltd. This report encapsulates the valuable insight and practical knowledge learned during my internship, which I did as part of my 2023-25 MBA curriculum at Atlas Skilltech University. I was actively involved in most of the marketing activities happening during my internship, from market research and content writing to social media handling and campaign designing. Under the guidance of my highly esteemed faculty mentor, Dr. Vinima Gambhir, I got involved in the dynamic world of marketing and applied the theoretical concepts taught to me at the university concerning the challenges of the practical world. It is in this regard that the present report elaborates on the importance of this practical experience in the impact it made on my professional growth and its course alignment with modern marketing trends. This executive summary gives an outlook of the detailed findings and reflections shared in the subsequent pages of this report that will help readers understand the value of this transformative internship experience at Outlook Publishing Pvt. Ltd.