The future of modest fashion start-ups in India: Opportunities, Challenges and Market Dynamics

Abstract

So what is modest fashion, and how does this concept emerge? Intended for those who like to cover from top to bottom -subduing transparencies and vulgarity but in turn, modern clothes. Traditionally, modest fashion stemmed from values rooted in cultural and religious traditions that have adopted a form of dress corresponding with morals or spiritual inspiration. This approach has grown and developed over the years, mixing a bit of tradition with contemporary fashion trends resulting in sophisticated party wear attire that keep pace with trendy style statements too. Modest fashion nowadays is chic looks with long sleeves, full-length skirts or pants that cover up everything in style and trendy manner! A more recent wave of modesty appreciation has created markets for those garments, which are designed to show respect in contemporary styling reaching various demographics. The modest fashion industry counts among its ranks numerous designers and brands creating high-end designs that marry tradition with modernity. The fashion industry, as well as our society in general, is coming around to it all. Broadly speaking, modest fashion gives people the platform to embrace their style whilst maintaining respect for self not only in personal beliefs but cultural values. The growing need for such clothing points to a changing tide in the fashion industry, one that celebrates diversity