A Holistic Approach to Branding and examination on FMCG companies Contributing to Design, Packaging, Social Media, Quality Checks, Content Creation & Redesign Projects
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Date
2025
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ATLAS SkillTech University
Abstract
Hands-on Branding Projects: I gained practical experience by working on real client projects across various industries. This involved tasks like conducting market research, developing brand positioning strategies, and creating mood boards and brand style guides.
Creative Exploration: The agency fostered a creative environment where I could explore my design and communication skills. I participated in brainstorming sessions, learned about visual identity development, and even had the chance to contribute ideas for client presentations.
Understanding Brand Strategy: I went beyond the aesthetics and delved into the strategic side of branding. I learned how to analyse target audiences, craft brand messaging, and understand how branding impacts a company's overall marketing strategy.
Exposure to Different Branding Practices: Please See Company works with a diverse client base. This allowed me to see how branding principles are applied across different industries, from consumer products to tech startups.
Mentorship from Branding Professionals: I had the opportunity to learn from experienced designers, brand strategists, and account managers. Their guidance helped me develop my own skills and gain valuable industry insights.
Portfolio Building: The projects I worked on during my internship provided me with a strong portfolio showcasing my branding abilities. This will be crucial as I pursue a career in branding or marketing.
Networking Opportunities: Interning at Please See Company allowed me to connect with professionals within the branding and marketing industry. These connections can be valuable for future job prospects and industry knowledge.
Description
Project Report on A Holistic Approach to Branding and examination on FMCG companies Contributing to Design, Packaging, Social Media, Quality Checks, Content Creation & Redesign Projects (2023-2025) Under the Guidance of Prof. Zulieka Homavazir
Keywords
Brand Strategy, Brands, Marketing, Analysis