CASE STUDY DEVELOPMENT AND EDUCATIONAL ENGAGEMENT AS STRATEGIC TOOLS IN EDTECH: A FINANCIAL ANALYSIS FROM INTERNSHIP AT STEMEDVENTURE CONSULTING LLP

Abstract

The following is a report of my internship “Strategic Financial Perspectives on Branding through Educational Engagement: A Study into StemEdventure Consulting LLP” and summarizes my time as a Finance Intern at StemEdventure Consulting LLP, an educational consulting agency that engaged with a variety of educational organizations related to academic branding, student engagement and case study developement. This report provides an opportunity to account for the practical learning, analytical oversight and finance perspectives I was privy to, during my second-year MBA internship with Atlas Skilltech University. This experience allowed me to make sense of the relationship between finance and brand strategy, when presented with the unique environment that is education consulting. I was able to contribute to conceptual projects during my time at StemEdventure, including budgeting for campaigns, analyzing campaigns ROI, reviewing pricing models and supporting reports for databased planning of client solutions. Under the mentorship of Dr.Sadaf Hashmi, and with guidance from the StemEdventure Consulting LLP team, I actively participated in strategic finance-related tasks that supported client projects and internal decision-making. I gained firsthand experience in understanding how financial analysis underpins consulting recommendations and branding initiatives, especially those rooted in knowledge publishing and educational engagement. The report reflects on the broader industry context, company profile, sectoral trends, and key learnings from my role. It also discusses the growing importance of educational engagement as a tool for brand positioning, and how financial planning ensures its scalability and effectiveness. This executive summary aims to offer a concise preview of the detailed findings, sector insights, case study development, and reflective learnings covered in the subsequent chapters of the report.