Consequences of Product Design Strategy on Corporates

Abstract

Product planning and customer satisfaction are the two essential assignments of the corporate marketing division. Designing the product is a vital step to success in marketing efforts. There are several factors to consider while finalising a product and its design. Consumers' buying behaviour varies significantly from region to region, state to state and country to country. This underscores the importance of a company's product design strategy to focus on the specific requirements of each market. A company can design its product differently and use multiple models to cater to different markets. This article showcases over fifteen products and their success with different designs in various markets.