Unleashing Creativity: My Social Media Marketing Internship at Atlas SkillTech University

Abstract

The most important learning from this experience was the balance needed between creativity and strategy. In digital marketing, where fast-paced competition prevails and controls everything, there is often a conflict between visually appealing content generation and ensuring that it is in line with larger organizational goals. I learned that for campaigns to be successful, not only artistic expression is required but also an understanding of whom to reach and what they would want to see. With this balance in mind, I hence derived a guiding principle in the approach that I used while managing social media.