The Study of Content Development and Audience Engagement through Short-Form Content at Brands In Brief

Abstract

Over a decade, the worldwide media panorama has significantly shifted towards short-form content representing the primary method of leisure, knowledge, and customer engagement. Short-form media is outlined as video or audio content that is normally underneath 60–120 seconds, shared through net-based total programs like TikTok, Instagram Reels, YouTube Shorts, and Snapchat, that are designed to catch the eye quickly and deliver messages in a uniquely attractive way.