Marketing Sales Management at Palatine Decors Pvt. Ltd.

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ATLAS SkillTech University

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Every company must invest across the value chain, when possible, to develop world-class competitive competence in each of the companies in its portfolio in an environment where competitive challenges are fast growing. Due to these strategic interventions, traditional organisations have gradually evolved into ones that are globally competitive and prioritise providing superior value to all stakeholders. To effectively address growth issues in the rapidly globalising Indian markets, every firm in the portfolio is always working to improve its competitive skills. The goal of any firm seems to be to develop a distinctive business model that will increase not just its own business's but also the value chain it is a member of its ability to compete internationally. This has increased the complexity of how each organisation functions compared to earlier times. It is essential to use a systematic and organised strategy in order to handle this complexity difficulty. It takes a lot of time and money. All of these factors contribute to the formation of a modern organisational model that focuses on defining and organising the work to be done, assigning responsibility and authority, and, finally, developing relationships to allow people to collaborate most effectively in achieving goals.

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Project Report on Marketing Sales Management at Palatine Decors Pvt. Ltd. (2023-2025) Under the Guidance of Prof. Jaimine Vaishnav

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