Beyond Insights: AI, Analytics & Strategy for Business Success

Abstract

Beyond Insights: AI, Analytics & Strategy for Business Success is a contemporary academic and industry-focused book that examines how data, analytics, and artificial intelligence are transforming modern business decision-making. Edited by Dr. Zuleika Homavazir and published by ATLAS SkillTech University, the book brings together interdisciplinary research and applied case studies across key business domains including marketing, finance, wealth management, supply chain, entrepreneurship, sustainability, and customer analytics. Through sector-specific analyses covering FMCG, aviation, electric vehicles, OTT platforms, fintech, and manufacturing, the chapters demonstrate how organizations adopt data-driven strategies to enhance performance, innovation, and competitive advantage. The book balances conceptual frameworks with real-world insights, emphasizing strategic alignment, ethical AI, governance, and responsible use of technology. Written for students, academicians, researchers, and management professionals, it serves as a practical reference for understanding the role of analytics and AI in shaping future-ready organizations within an increasingly digital and complex business environment.