Corporate Mistakes In Product Promotional Strategy
| dc.contributor.author | Mohamed, Jaffar | |
| dc.date.accessioned | 2025-05-19T11:17:05Z | |
| dc.date.available | 2025-05-19T11:17:05Z | |
| dc.date.issued | 2024-09-01 | |
| dc.description | ISME | |
| dc.description.abstract | The Global Village concept made the world population easily accessible to corporates. A company has to be very careful in designing its sales promotion techniques. It has to consider the variations in the cultures, sentiments and wants. Different options and values of other markets are focused on promoting the products and services. The sales promotion mix components must be proportionally used for optimal results. A company has to decide which product promotional strategy is ideal for its product: push, pull, or a combination of both. This article elaborated on the wrong promotional strategy adopted by many corporates to market their products. Ultimately, the products failed in the market due to the consumers' rejection, leading to enormous losses for the companies. Some products of reputed companies fail due to the wrong product promotion strategy. Analysing these failed models will enrich the corporate's knowledge of applying marketing strategies. The sales promotion strategy should match the product's quality and express the product's natural features, as discussed in this article; different sales promotion strategies and styles are available before the manufacturers. They choose the right strategy and promotion method to match the product and market. If the product and promotion strategy are perfectly matched, then the company can take the synergic value of profits. | |
| dc.identifier.issn | 2278-487X | |
| dc.identifier.uri | https://atlasuniversitylibraryir.in/handle/123456789/750 | |
| dc.language.iso | en | |
| dc.publisher | IOSR Journal of Business and Management | |
| dc.subject | Cloud Gaming | |
| dc.subject | Competitive Advantage | |
| dc.subject | Marketing Mix | |
| dc.subject | Pull Strategy | |
| dc.subject | Push Strategy | |
| dc.subject | Target Market. | |
| dc.title | Corporate Mistakes In Product Promotional Strategy | |
| dc.type | Article |
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