Sports Marketing and Management
No Thumbnail Available
Date
2022-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Emerging Technologies and Innovative Research (JETIR)
Abstract
Sports marketing is the use of marketing to provide, develop, communicate, and exchange sporting experiences that are valuable to customers, clients, partners, and society as a whole. Sports management involves the process of managing crucial resources, working with significant stakeholders, and ensuring that an organization's commercial and sports-related goals are efficiently realized in the world of dynamism. Sports marketing and management can influence the life of today’s youth. Sport organization managers use their skills and knowledge and apply them in sports events to make their presence in the industry globally. The public's interest in the sport is continuing to increase as a result of intense marketing strategies and grand management of these events. Popular athletes also endorse the products of various brands and help them increase their market share. A sports manager should be passionate about the sport they oversee and have an in-depth understanding of helping to tackle the tough situations that the organizations can face. A sports management degree is intended to produce individuals who wish to combine their love of the game with their professional lives and is a very unique field of study that can be pursued. One can concentrate your studies in finance and related fields if you're interested in the business side of sports. Reengineering is a general management technique that sports organizations can employ to their benefit. We can use these to create a new system for managing the sport's athletes, coaches, players, and facilities using all the reengineering concepts. Ambush Marketing is also a technique that many companies use to get themselves linked to major sports events without having the actual sponsorship of that event.
Description
ISME
Keywords
sports management, sports marketing, business, sports events, marketing strategies