Artificial Intelligence in Marketing Management: Personalization and Consumer Insights

Abstract

The use of artificial intelligence (AI) is making things more personalized for people. Data helps companies learn more about their clients and decide what to do. It's getting too hard to handle all the customer information we have. Brands can learn what their customers like and don't like, guess how they'll act, and improve their experiences with AI-based tools. This talk will look at how AI can be used in marketing to make things stand out and learn more about people. To make sure that every customer gets a unique marketing plan, people can use AI, data analytics, machine learning, and natural language processing (NLP). It's not always clear how open computers should be, what is right, or how to use AI in marketing. In the last part of the paper, the writers talk about the future of AI in marketing and how it might change the way companies talk to their clients.