Exploration of the Growth and Potential of Public Relations in Media and Entertainment Industry

Simple item page
dc.contributor.authorShri Krishna S
dc.date.accessioned2025-08-08T11:02:02Z
dc.date.available2025-08-08T11:02:02Z
dc.date.issued2025
dc.descriptionProject Report on Exploration of the Growth and Potential of Public Relations in Media and Entertainment Industry (2023-2025) Under the Guidance of Prof. Omkar Pandharkame
dc.description.abstractThe global media and entertainment industry stands as one of the most rapidly evolving industries today. Over the last decade, it has undergone significant changes, largely because of technological advancements, change in consumer behaviour, and the emergence of new business models. Traditionally, the industry was dominated by television, radio, print media, and cinema in the past. However, there's been a great shift towards digital and interactive platforms currently. The digital revolution has changed how the content is produced, distributed, and consumed. The growth and the development of the internet and mobile technology has given rise to over-the-top (OTT) platforms, which allow content to be streamed directly to consumers, which is very different from traditional broadcast methods. This shift has given way for a lot of global giants like Netflix, Amazon Prime Video, Disney+, and Hulu, HBO which now battle with traditional media companies for viewer attention. As media, entertainment, and technology converge, new revenue streams have come up, such as the subscription-based models, digital advertising, and in-game microtransactions. This has given a new opportunity for the media and entertainment industry to earn from, Additionally, the growing use of big data and analytics helps companies better understand consumer preferences, enabling them to create and deliver more personalized and engaging experiences to the end users.
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/1130
dc.language.isoen
dc.publisherATLAS SkillTech University
dc.subjectglobal media
dc.subjectentertainment industry
dc.subjectengaging experiences
dc.subjectconsumer preferences
dc.subjectprint media
dc.subjectdigital advertising
dc.titleExploration of the Growth and Potential of Public Relations in Media and Entertainment Industry
dc.typeOther

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Shri Krishna S_Black Book Report_JioCinema - ShriKrishna S.pdf
Size:
975.9 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Academic Year (2023-2025)