Evaluating Operational Strategies and Growth Prospects of Focus Jeans India Pvt. Ltd. in the India Fashion Market

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dc.contributor.authorKuruba, Bharat Kumar
dc.date.accessioned2025-08-01T06:14:40Z
dc.date.available2025-08-01T06:14:40Z
dc.date.issued2025
dc.descriptionProject Report on Evaluating Operational Strategies and Growth Prospects of Focus Jeans India Pvt. Ltd. in the India Fashion Market (2023-2025) Under the Guidance of Prof. Jaimine Vaishnav
dc.description.abstractMy internship at Focus Jeans India Pvt. Ltd., a prominent player in the Indian women’s fashion industry, provided me with a unique opportunity to explore the operational and strategic facets of a family-owned business. As a second-year MBA student at [Your University Name], this experience allowed me to connect academic theories with practical applications in the highly competitive and evolving fashion market. Throughout my internship, I gained hands-on experience across various departments, including Marketing, Sales, Production, and Logistics. This exposure allowed me to understand the intricate processes that drive Focus Jeans’ growth and success in delivering high-quality women’s apparel to retailers across India. One of the key areas I worked on was the Marketing Department, where I contributed to collecting customer feedback, organizing product showcase events, and managing product cataloging and branding photoshoots. These activities not only supported business growth but also gave me insights into how strategic marketing and branding decisions influence consumer perception and drive sales. In the Sales Department, I was responsible for managing regional product showcase events and collaborating with key clients across multiple states. I also worked closely with sales teams and distributors, ensuring effective communication and smooth coordination for timely product deliveries. This experience sharpened my understanding of customer relationship management and the importance of aligning sales strategies with market demand. During my time in the Production Department, I focused on non-denim product lines, including casual and formal shirts, t-shirts, and tops. My role involved fabric selection, production planning, and exploring new product categories for future market expansion. Working with the production team allowed me to grasp the importance of supply chain efficiency, product innovation, and quality control in a competitive market like fashion. Additionally, my work in the Warehousing and Logistics Department highlighted the critical role of efficient supply chain management. I learned about inventory optimization, stock movement, and how logistical decisions impact product availability and customer satisfaction.
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/1042
dc.language.isoen
dc.publisherATLAS SkillTech University
dc.subjectfashion industry
dc.subjectMarketing
dc.subjectSales
dc.subjectProduction
dc.subjectLogistics
dc.subjectoptimization
dc.subjectstock movement
dc.subjectWarehousing
dc.subjectSales Department
dc.titleEvaluating Operational Strategies and Growth Prospects of Focus Jeans India Pvt. Ltd. in the India Fashion Market
dc.typeOther

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