Internship Report : Enhancing Sales and Marketing Startegies

Abstract

Established in 1990, Jugal Tube Pvt Ltd has now become one of the largest copper and brass tube manufacturers in India, always known for quality, innovation, and customer satisfaction. Based in Mumbai, the help of a very respected Chief Executive Officer, namely Champalalji Munot, the company has adopted a well-planned organizational structure, whereby sales, marketing, production, supply chain, human resources, and finance have been taken care of. This has ensured proper operations and strategic control. The manufacturing process at the company moves ahead with precision and care. Quality raw material procurement and its effective inventory ensures no delay in production. The casting, followed by extrusion of the billets into different tube sizes followed by controlled heat treatment, ensures high mechanical properties. Rigorous finishing processes like inspection, polishing, and cutting are developed for total product excellence. End care in packaging and distribution ensures that the house reputation towards reliability is upheld. It has been possible for Jugal Tube Pvt Ltd to achieve some really big milestones in spite of the disturbances caused by economic fluctuations, regulatory compliance, supply chain disturbances, and the need for technological adaptation. This case study thus indicates that, despite being posed by different industry-related challenges, Jugal Tubes Pvt Ltd has been to utilize the available strength and maintain a competitive advantage. It is indeed the proactive and strategic initiatives that have led to this unique stature towards becoming a leading manufacturer of copper and brass tubes with a promising future.