A Study of Engaging Audiences and Driving Brand Success-Social Media Strategies at Hungama Digital Media Entertainment

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dc.contributor.authorPawar, Khushal
dc.date.accessioned2025-08-02T09:56:12Z
dc.date.available2025-08-02T09:56:12Z
dc.date.issued2025
dc.descriptionProject Report on A Study of Engaging Audiences and Driving Brand Success-Social Media Strategies at Hungama Digital Media Entertainment (2023-2025) Under the Guidance of Prof. Sadaf Hashmi
dc.description.abstractThis internship report, "A Study of Engaging Audiences and Driving Brand Success - Social Media Strategies at Hungama Digital Media Entertainment," presents a detailed account of my valuable experience as a Social Media Marketing intern at Hungama Digital Media. This internship was part of my second-year MBA curriculum at Atlas SkillTech University and was guided by Prof. Ameya Ambulkar. Throughout the internship, I contributed to several social media marketing initiatives, including content creation, campaign management, and audience engagement strategies. This report synthesizes key insights and practical knowledge, emphasizing my contribution to increasing brand awareness, enhancing customer engagement, and driving overall business performance. Social media marketing in today’s digital landscape plays a crucial role, and this report reflects how my internship experience helped develop the skills necessary to implement impactful strategies. The executive summary provides an overview of the report’s detailed findings and reflections, offering readers a comprehensive understanding of the transformative experience at Hungama Digital Media.
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/1065
dc.language.isoen
dc.publisherATLAS SkillTech University
dc.subjectDigital Media Entertainment
dc.subjectSocial Media Marketing
dc.subjectcampaign management
dc.subjectDigital Media
dc.subjectdigital landscape
dc.titleA Study of Engaging Audiences and Driving Brand Success-Social Media Strategies at Hungama Digital Media Entertainment
dc.typeOther

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