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  1. Home
  2. Browse by Author

Browsing by Author "Panwar, Tapish"

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    Efficacy of Multilayered Ingredient Branding in Shaping Customer Evaluation : A Study on Cream Filled Cookie Brands
    (IUP, 2024) Panwar, Tapish
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    Is Diversity a Source of Sustainable Competitive Advantage?
    (Apeejay School of Management, 2021-01-01) Panwar, Tapish
    Several sources of competitive advantage have been identified by researchers in past. These sources vary from technological advancement to financial might, and design expertise to human resources. Organizations interpret these sources of competitive advantage in their way which helps them earn a unique position against the competition. Lately, the diversity of the workforce which is seen as a component of human resources has been discussed for its ability to differentiate against the competition. While several examples point towards diversity being an advantage for an organization, there is not enough support for the argument that such an advantage is sustainable in nature. Sustainability has been defined as a long-term strategic positioning against the competition based on a stable source of competitive advantage. In this article, we shed light upon the sustainability aspect of diversity as a competitive advantage by citing exhaustive work undertaken by researchers in this area.

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