Browsing by Author "Panwar, Tapish"

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    A Review of Diffusion Models and their Applicability on App-based Services in India
    (Quest Journal of Management and Social Sciences, 2025) Panwar, Tapish
    Background: Diffusion models have been used for over half a century to predict the spread of innovations, products, and services in target strata. However, the applicability and relevance of diffusion models for the new age app-based consumer services have not been researched, especially in developing markets like India. Purpose: This paper identifies gaps in the two founding theories on diffusion– Rogers' Diffusion of Innovation Model and Bass' Diffusion Model concerning app-based consumer services in India, and attempts to deploy these theories on the diffusion of new-age applications. Methods: The paper critically examines the diffusion theories to extract implementation gaps in the new-age platform applications. Further, it works towards proposing a reduced form equation by including a dampener in the traditional diffusion model equation offered by Bass, which can represent the diffusion curve for app-based services and thus explain the diffusion better. Findings: A set of enablers and disablers is identified through this research, influencing the diffusion of new-age applications. Including these elements explains diffusion from the source and medium points of view. Conclusion: Enhanced understanding of the diffusion of service applications among the population shall help app-driven businesses efficiently build products that are well accepted and adopted by the target population.
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    Introduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications
    (LBS Journal of Management & Research, 2025-01-02) Panwar, Tapish
    Despite a significant rise in the adoption of online stock trading applications, the research on measuring and enhancing the service experience of customers is scarce. This paper aims to put forth a credible service performance measurement tool, APPQUAL, customized for stock trading applications.
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    Introduction to the APPQUAL Scale for Measuring Perceived e-Service Quality of Stock Trading Applications
    (LBSJMR, 2025) Panwar, Tapish
    Purpose – Despite a significant rise in the adoption of online stock trading applications, the research on measuring and enhancing the service experience of customers is scarce. This paper aims to put forth a credible service performance measurement tool, APPQUAL, customized for stock trading applications. Design/methodology/approach – The paper is based on a multi-method research using qualitative and quantitative research. Further,structural equation modeling is used to establish constructsfor measuring service performance. Findings – APPQUAL is conceived and built to measure the service performance ofstock trading applications. The APPQUAL measures service performance based on five unique dimensions – Safety Accuracy, Performance, Support and Usability associated with the perceived e-service quality of stock trading applications. Research limitations/implications – This study extends measurement scales for service quality measurement for a relatively new service of online stock trading applications. The scales are adapted as well as built with the help of an iterative process. The methodology isin line with the previous academic research, and the new scales developed can lead to further extensions to scale for different services. Practical implications – The APPQUAL tool developed as part of this study can be applied to assess service performance and perceived service quality of stock trading applications, which have leap frogged in terms of adoption but have also been met with criticism on poor customer experience. Thisstudy shall add to the body of knowledge ofstock trading platformsto enhance service experience by targeting the rightfactors and underlying items. The efficacy and application of the tool have been demonstrated in this paper by applying it to Zerodha and Upstox, the two of the biggest online stock trading applications in India. Originality/value – There is no research or tool available currently which focuses on the service quality of the new-age platform application of stock trading apps. This is especially glaring due to the large-scale adoption of these applications by Indian customers.
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    Is Diversity a Source of Sustainable Competitive Advantage?
    (Apeejay School of Management, 2021-01-01) Panwar, Tapish
    Several sources of competitive advantage have been identified by researchers in past. These sources vary from technological advancement to financial might, and design expertise to human resources. Organizations interpret these sources of competitive advantage in their way which helps them earn a unique position against the competition. Lately, the diversity of the workforce which is seen as a component of human resources has been discussed for its ability to differentiate against the competition. While several examples point towards diversity being an advantage for an organization, there is not enough support for the argument that such an advantage is sustainable in nature. Sustainability has been defined as a long-term strategic positioning against the competition based on a stable source of competitive advantage. In this article, we shed light upon the sustainability aspect of diversity as a competitive advantage by citing exhaustive work undertaken by researchers in this area.
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    What does it take? A CB-SEM Study on Game Motivation for E-sports Players in India
    (Sport, Business and Management: an International Journal, 2025) Panwar, Tapish
    The emergence of E-sports as a major sporting category has led to a rise in global research on player motivation, The existing studies point towards a market-based skewness accentuated by demographic variation warranting market-specific research. This study attempts to address this challenge owing to the lack of research on player motivation for e-sports in India Design/methodology/approach The study draws factors of motivation from foundational theories in self-gratification and player motivation. The survey was conducted using an online questionnaire sent across various channels including social media, and also using snowballing. Measurement models were tested using confirmatory factor analysis (CFA) (n-423) and PLS-SEM (n-423) was used for ultimate path analysis and hypothesis testing Findings The findings suggest that e-sports players in India are driven by achievement due to the feeling of competition and advancement in the game. The ability to socialise and work in teams further extends this motivation. Finally, discovering newer game elements and a sense of escaping reality adds to the list of gratification that motivates the players. The demographic and usage behaviour points towards a significant shift in the Indian e-sports Industry. Originality/value This study investigates player motivations based on perceived gratification - achievement, socialising, and immersion, drawn from Bartle's player types for Indian e-sports players. The study shall help game developers and league owners by targeting specific sub-components of motivation more effectively to enhance player experience thus increasing engagement and retention.