Introduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications
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Date
2025-01-02
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LBS Journal of Management & Research
Abstract
Despite a significant rise in the adoption of online stock trading applications, the research on measuring and enhancing the service experience of customers is scarce. This paper aims to put forth a credible service performance measurement tool, APPQUAL, customized for stock trading applications.
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Tapish Panwar, Kalim Khan; Introduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications. LBS Journal of Management & Research 12 August 2025; 23 (1): 94–120. https://doi.org/10.1108/LBSJMR-05-2024-0048