Browsing by Author "Sakaria, Neel"

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    A Study on Insights in Branding at Yellow
    (ATLAS SkillTech University, 2024) Sakaria, Neel
    I completed my internship at Yellow, an advertising agency, from May to July 2023, I had the opportunity to gain practical exposure and insights into the marketing and advertising industry. My objectives were to observe the agency's work culture, understand the different departments and their functions, delve into branding and brand building, contribute to marketing and branding projects, research industry trends, and brainstorm concepts for photoshoots and brand films, as well as build brand decks for client meetings.