A Study on Insights in Branding at Yellow
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Date
2024
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Publisher
ATLAS SkillTech University
Abstract
I completed my internship at Yellow, an advertising agency, from May to
July 2023, I had the opportunity to gain practical exposure and insights
into the marketing and advertising industry. My objectives were to
observe the agency's work culture, understand the different
departments and their functions, delve into branding and brand
building, contribute to marketing and branding projects, research
industry trends, and brainstorm concepts for photoshoots and brand
films, as well as build brand decks for client meetings.
Description
Project Report on A Study on Insights in Branding at Yellow (2022-24) Under the Guidance of Prof. Ameya Ambulkar