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Browsing Project Reports by Subject "Analysis"
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Item A Holistic Approach to Branding and examination on FMCG companies Contributing to Design, Packaging, Social Media, Quality Checks, Content Creation & Redesign Projects(ATLAS SkillTech University, 2025) Singh, AditiHands-on Branding Projects: I gained practical experience by working on real client projects across various industries. This involved tasks like conducting market research, developing brand positioning strategies, and creating mood boards and brand style guides. Creative Exploration: The agency fostered a creative environment where I could explore my design and communication skills. I participated in brainstorming sessions, learned about visual identity development, and even had the chance to contribute ideas for client presentations. Understanding Brand Strategy: I went beyond the aesthetics and delved into the strategic side of branding. I learned how to analyse target audiences, craft brand messaging, and understand how branding impacts a company's overall marketing strategy. Exposure to Different Branding Practices: Please See Company works with a diverse client base. This allowed me to see how branding principles are applied across different industries, from consumer products to tech startups. Mentorship from Branding Professionals: I had the opportunity to learn from experienced designers, brand strategists, and account managers. Their guidance helped me develop my own skills and gain valuable industry insights. Portfolio Building: The projects I worked on during my internship provided me with a strong portfolio showcasing my branding abilities. This will be crucial as I pursue a career in branding or marketing. Networking Opportunities: Interning at Please See Company allowed me to connect with professionals within the branding and marketing industry. These connections can be valuable for future job prospects and industry knowledge.Item Internship in Bella Cucina as Marketing & Operations Intern(ATLAS SkillTech University, 2024) Agarwal, AaryanDuring my enriching two-month internship at Bella Cucina Mumbai, I had the privilege to delve into the dynamic realms of marketing, operations, and business development within the culinary industry. This executive summary outlines the key experiences, learning outcomes, and contributions I made during my time as a marketing and operations intern. The marketing component of my internship provided a comprehensive understanding of the strategies employed to promote a high-end culinary establishment. Under the guidance of the marketing team, I actively participated in crafting and executing social media campaigns, planning an executable loyalty program, managing digital content, and analyzing customer engagement metrics. By using various analytical tools, I gained valuable insights into customer preferences, which were instrumental in refining marketing efforts to enhance brand visibility and attract a wider audience.Item Project on Data Analytics at JAOL Pvt. Ltd(ATLAS SkillTech University, 2024) Singh, KuldeepA great education when clubbed with practical experience turns out to be a path towards success. With Summer Internship being a mandate as per the guidelines provided by AICTE for students pursuing MBA, it comes as a platform for everyone to effectively apply the theories learned in the classroom to real-world scenarios.Item Strategies to Increase Profitability in Hospitality Industry(ATLAS SkillTech University, 2024) Deshmukh, SiddhantDuring my internship at Hotel Atithi, I was immersed in a dynamic and multifaceted environment within the hospitality industry. My responsibilities encompassed various facets of hotel management, including event coordination, guest services, and financial oversight. I had the privilege of managing diverse events, from birthday parties to corporate gatherings, ensuring their seamless execution while adhering to budgets. My role also involved analyzing guest feedback to enhance service quality, resulting in the implementation of an express check-in process and effective complaint resolution. Additionally, I actively contributed to optimizing the hotel's supply chain, successfully negotiating with suppliers to reduce procurement costs and enhance inventory efficiency. I further honed my financial acumen by assisting with budgeting, cost control, and financial reporting, contributing to the hotel's fiscal stability. Moreover, I actively participated in environmental conservation initiatives, fostering awareness among guests and staff about sustainable practices. Overall, my internship at Hotel Atithi provided a holistic learning experience, equipping me with skills in event management, financial acumen, guest services, and sustainability practices, all of which will be invaluable assets in my future endeavors within the hospitality and related industries.