I. Teachers' Publication

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Browsing I. Teachers' Publication by Subject "Advertising"

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    Advantages and Disadvantages of Social Media Marketing
    (IJARESM, 2022-11-01) Agarwal, Varsha
    The aim of the research is to determine the advantages and disadvantages of social media marketing.The benefits and drawbacks of social media marketing are discovered and compared.Knowing the advantages and disadvantages of social media marketing is vital for businesses as they get to know all the risks and benefits involved in it. Consumers and buyers are already utilizing social media platforms for online buying, but they must be made aware of the possible risks and drawbacks.Marketers need to get on the trend of social media marketing as most of their customers spend a lot of time on social media. It's a free marketing space for them to indulge into and it's a great way to connect with potential customers in a personalized way.Given the status of the economy, entrepreneurs must learn how to use social media to increase advertising and improve marketing.Various articles, journals and websites were visited to gather information about the topic.In the end the paper concludes with determining whether the advantages outweigh the disadvantages.
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    The Future of Billboard Advertising
    (IJARESM, 2022-11-01) Agarwal, Varsha
    Billboard advertising or out-of-home advertising is a process of using large-scale print and digital advertising boards called billboards or hoardings to promote a brand, offering, or campaign. Billboard advertising has had a significant impact in the advertising sector going back to the times of ancient civilisation however, in recent times billboards have lost their place as the top source of advertising and many billboards remain in cities without any ads on them. There is also a serious lack of digital billboards in many countries including India, as well as a lack of short video-based content which to me seems like a huge opportunity loss. This study also touches on the fact that there is a multitude of factors which are responsible for a successful billboard such as font, colour, size, location, model etc and all of these combined make a good billboard without any of them a billboard fails to live up to expectations. The research uses secondary data from mainly four countries India, the USA, Malaysia and Nigeria. The objective of the paper is to further understand the role of billboards now and what they will stand for in the future.