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Item 3D Printing with Polymer Composites Materials,Processes and Applications—A Review(Recent Advances in Mechanical Engineering, 2024-05-15) Pandey, RohitOne of the most interesting and revolutionary production options currently available is 3D Printing, a rapidly developing technology. In recent years, this technology has attracted a lot of attention and achieved international renown. The focus of study continues to be on technological developments, notably in the field of material science, especially in light of potential future developments. Due to their mass customisation, design freedom, capacity to print complicated 3D structures, and quick prototyping, 3D Printing techniques are used to manufacture innovative multifunctional polymer composites, and structural characteristics. For a wide range of engineering and construction applications, composite or reinforced materials, particularly those in the polymer class, are becoming more and more common. They have scientific uses because of their outstanding physical, chemical, mechanical. This paper discusses the development of 3D printing technologies for matrix composite materials with excellent qualities and their uses in the industries of electronics, aerospace, automotive, and biomedical. An extensive introduction of additive manufacturing (AM) methods highlights fused deposition modelling (FDM), powder-liquid 3D printing (PLP), selective laser sintering (SLS), stereolithography (SLA), digital light processing (DLP), and robocasting. Discussion is held regarding how various filler additives, reinforcing fibres, nanoparticles, and ceramic polymer composites behave during manufacture.Item A Comprehensive Review on Technological Advances in Alternate Drug Discovery Process Drug Repurposing(Current Trends in Biotechnology and Pharmacy, 2023) Pola, Madhuri; Tiwari, AlokThe traditional de novo drug discovery is time consuming, costly and in some instances the drugs will fail to treat the disease which result in a huge loss to the organization. Drug repurposing is an alternative drug discovery process to overcome the limitations of the De novo drug discovery process. Ithelps for the identification of drugs to the rare diseases as well as in the pandemic situationwithin short span of time in a cost-effective way. The underlying principle of drug repurposing is that most of the drugs identified on a primary purpose have shown to treat other diseases also. One such example is Tocilizumab is primarily used for rheumatoid arthritis and it is repurposed to treat cancer and COVID-19. At present, nearly30 % of the FDA approved drugs to treat various diseases are repurposed drugs. The drug repurposing is either drug-centric or disease centric and can be studied by using both experimental and in silico studies. The in silico repurpose drug discovery process is more efficient as it screens thousands of compounds from the diverse libraries within few days by various computational methods like Virtual screening, Docking, MD simulations,Machine Learning, Artificial Intelligence, Genome Wide Association Studies (GWAS), etc. with certain limitations.These limitationscan be addressed by effective integration of advanced technologies to identify a novel multi-purpose drug.Item A CREATIVE ODYSSEY TO HEALING AND SELF DISCOVERY(International Journal of Advanced Research (IJAR), 2023-10) Purohit, AarushiIn a world where stress and mental health concerns are prevalent, the practice of art therapy has emerged as a powerful means of healing and self-discovery. This article explores the transformative potential of art therapy as a form of psychotherapy that employs creative expression to address emotional struggles and promote well-being. Unlike traditional talk therapy, art therapy allows individuals to communicate through visual art, providing a safe space to explore complex emotions and inner conflicts. Through artistic creation, individuals delve into their subconscious, guided by trained art therapists who interpret the symbolism within the artwork. Research highlights its therapeutic impact, reducing stress, enhancing emotional resilience, and fostering empowerment. Art therapy is practiced in diverse settings, benefiting populations from children with developmental disabilities to trauma survivors. It serves as a tool for personal growth and self-exploration, contributing to mindfulness and relaxation. As the importance of mental health gains global recognition, art therapy is expected to integrate more comprehensively into mainstream treatments, offering profound hope in navigating the complexities of the human experience. Art therapy underscores the enduring power of creativity and self-expression, providing a dynamic platform for healing and personal growth.Item A CRITICAL STUDY OF WORK LIFE BALANCE AND GLASS CEILING FOR WOMEN EMPLOYEES IN THE CORPORATE WORLD: AN EFFECT OF MARITAL STATUS(Journal of Research Administration, 2023) Kawitkar, Suresh S.In today's business world, finding a balance between work and personal life has become crucial, especially for women in leadership roles. The impact of women's marital status on work-life balance in the corporate setting has been the subject of recent research. Comprehending the intricate details of how women's experiences in leadership roles are influenced by their marital status is imperative for companies seeking to establish more equitable and inclusive work environments. The business world has historically had a gender gap, which has hampered women's ability to advance in their careers and maintain a work-life balance. Despite advancements in programs promoting gender equality, the glass ceiling effect remains a significant issue that needs to be resolved. The aim of this study is to investigate the intricate relationship that exists between women's sense of work-life balance in corporate environments and their marital status. This will help us gain a deeper understanding of the various ways that marital status influences career advancement and success.Item A Deep Convolutional Kernel Neural Network based Approach for Stock Market Prediction using Social Media Data(IEEE, 2023-06-08) Agarwal, VarshaSeveral economists and social scientists have held a longstanding fascination with the practice of stock market prediction. As the stock market is essentially uncontrollable chaos, many experts believe that trying to predict it is futile. Due to the complexity of the numerous factors, accurate stock price predictions are notoriously difficult to achieve. While the market behaves more like a scale than a voting machine over the long run, its behavior may be predicted with some certainty. Information from Twitter is used into the algorithm. In this proposed method, a convolutional extreme learning machine model with kernel support was introduced (CKELM). To improve feature extraction and data classification, the CKELM model builds on the KELM’s hidden layer by adding convolutional and subsampling layers. The convolutional layer and the subsampling layer do not employ the gradient technique to fine-tune their parameters because some designs worked well with random weights. When compared to popular models like CNN and KELM, The proposed model fares quite well, with an accuracy of around 98.3 percent.Item A Design-Based Study to Assist Claustrophobics in Overcoming Their Fears(Design in the Era of Industry 4.0, 2023-07-25) Maulik, ShreyaClaustrophobia is the fear of enclosed spaces where a person avoids the feared situations or endures them with intense anxiety and a desire to escape. Objective: The aim of the study was to understand the behavioral issues, causal factors, and impact on claustrophobics, creating a solution that would help in coping with the fear and cater to their well-being. Methods: The study was conducted in Delhi and Mumbai where 73 participants took an online survey and 27 participated in empathy interviews with various stakeholder groups such as claustrophobics, therapists, and family members. Journey maps were created to understand user reactions in various trigger locations. A user testing protocol was created, and the solution features were tested with eight users. Results: The study indicated that the dominant triggers were elevators and MRI machines which claustrophobics tend to avoid resulting in missing out on experiences. Lack of acceptance and communication between loved ones and the community reduces the confidence level of claustrophobics. The proposed solution called ‘SPACE’ leverages experience design and IoT. It has three components—an app that motivates the user with positive affirmations and showcases progress through Aura, a virtual representation of the user. A lamp assists in an experiential hypnosis session which is personalized for her triggers. A wearable for stress detection which provides support in case of a panic attack. User feedback was positive overall and appreciated the interaction of the lamp. Conclusion: The solution seeks to strengthen the claustrophobic’s ability to cope with fear by targeting their subconscious minds and eradicating the fear from its core while also bridging the communication gap between families.Item A Design-Based Study to Assist Claustrophobics in Overcoming Their Fears(Design in the Era of Industry 4.0, 2023-07-25) Maulik, ShreyaClaustrophobia is the fear of enclosed spaces where a person avoids the feared situations or endures them with intense anxiety and a desire to escape. Objective: The aim of the study was to understand the behavioral issues, causal factors, and impact on claustrophobics, creating a solution that would help in coping with the fear and cater to their well-being. Methods: The study was conducted in Delhi and Mumbai where 73 participants took an online survey and 27 participated in empathy interviews with various stakeholder groups such as claustrophobics, therapists, and family members. Journey maps were created to understand user reactions in various trigger locations. A user testing protocol was created, and the solution features were tested with eight users. Results: The study indicated that the dominant triggers were elevators and MRI machines which claustrophobics tend to avoid resulting in missing out on experiences. Lack of acceptance and communication between loved ones and the community reduces the confidence level of claustrophobics. The proposed solution called ‘SPACE’ leverages experience design and IoT. It has three components—an app that motivates the user with positive affirmations and showcases progress through Aura, a virtual representation of the user. A lamp assists in an experiential hypnosis session which is personalized for her triggers. A wearable for stress detection which provides support in case of a panic attack. User feedback was positive overall and appreciated the interaction of the lamp. Conclusion: The solution seeks to strengthen the claustrophobic’s ability to cope with fear by targeting their subconscious minds and eradicating the fear from its core while also bridging the communication gap between families.Item A Design-Based Study to Remedy Separation-Related Behavior Problems in Pet Dogs(Design in the Era of Industry 4.0, 2023-07-30) Maulik, ShreyaSeparation-related behavior problems (SRPs) are among the most common canine behavior problems, attributed to fear, anxiety, over-attachment, and lack of appropriate stimulation. The aim of the study was to find the underlying cause of SRPs and create an intervention to eliminate the stressor, taking into consideration the Indian context. Materials and Methods: The study was conducted spanning over 100 pets and pet parents residing in Mumbai, India. Other stakeholder groups included were veterinarians, canine behaviorists, breeders, and boarding houses. An online survey, empathy interviews, and a camera study gave a holistic understanding of the ecosystem. The proposed solution was tested with 15 pets and pet parents through moderated user testing sessions. Results: It was found that 40% of pet dogs were brought home to pacify the demand of one’s child or loneliness, corresponding with the population of dogs that displayed SRPs. About 71% pet parents fed into the illegal breeding market, highlighting the lack of awareness about animal welfare. The study indicates that the underlying cause of SRPs is anthropomorphism of dogs and their exploitation for commercial benefit. Thus, pet parents need to change this anthropomorphic perception to remedy the ailment. The proposed solution, PawPal, helps pet parents orient their pets to the human world. The two-part solution includes wearables for the dog that capture its emotional state and an app enabling pet parents to reinforce positive behaviors in the pet. PawPal acts as a bridge to the communication gap and tackles the illegal breeding ecosystem. The solution was well received by stakeholders and field experts. Conclusion: PawPal addresses the root cause of SRPs, thereby successfully remedying the ailment. Pet parents will be able to make mindful decisions concerning their pets, thus elevating the quality of life of dogs.Item A MARKET SEGMENTATION STUDY OF SOLO TRAVEL INTENTIONS AND CONSTRAINTS WITH REFERENCE TO UTTARAKHAND(The International Journal of Interdisciplinary Organizational Studies, 2023-12) Kulshrestha, ShilpiTraveling alone has been more and more popular in recent years as more individuals seek out new locations on their own. Solo travel allows people to see new places and cultures at their own speed without the constraints of group travel. But traveling alone comes with its own set of challenges, including concerns about safety, lack of information, and cost. Therefore, it is essential to comprehend the factors influencing the goals and constraints of solo travellers in order for tourism marketers to effectively target this growing market.Item A Review on 3D Printing Processes, Materials, Process Parameters and Applications(Recent Advances in Mechanical Engineering, 2024-09-07) Pandey, RohitAdditive manufacturing’s ability to create highly complex geometric forms has had a huge impact on the world today. The practical use of 3D plastic objects is limited by their anisotropy and poor properties. Adding fillers improves application versatility and performance. The advantages of 3D printing include low labour costs, low cost and ease of editing and modifying drawings. He specialises in additive manufacturing (AM), fused deposition modelling (FDM), powder-liquid 3D printing (PLP), virtual light processing (DLP), stereolithography (SLA), selective laser sintering (SLS) and electron beam melting. Studies have shown that many parameters such as angle, die tip, feed speed, scanning angle, extruder temperature and plate spacing affect the product delivered. Various methods have been proposed to improve these parameters. To choose the best sign for your chosen software, it will be useful to analyse the main features, advantages and disadvantages of the season. Likewise, research in these areas will further improve the performance of 3D printing projects.Item A STUDY OF FACTORS CONTRIBUTING TOWARDS DECLINE IN THE INTEREST OF AN ORANGE GROWER IN AMRAVATI REGION, MAHARASHTRA(Journal of Validation Technology, 2024-12) Kawitkar, Suresh S.Nagpur is the marketing centre of oranges as it connected with rails and road and also falls in the centre place of India. But Amravati district possessed the biggest share of oranges within the Vidarbha. The orange crop plays a vital role within the economy of the region. The present research paper critically analyze the factors responsible to this worsen economy of orange grower compare to the past. Researcher has done thorough study and understood the entire orange growing process. He tried to understand the problems, constraints and limitation at stage of production. He analyzed and interpreted each stage till the series get completed. Sample size of 100 was sufficient enough to represent the population of orange grower farmers. Major factors responsible is heavy dose of chemicals, fertilizers and pesticides enhances the infertility of land which directly affecting the yield. Also it brings down the demand in international market especially in well developed and rich countries because of their quality conscious attitude. A very High labour cost plays the role of the catalyst in cost of production. It is also observed that though the qualified and experienced farmers are in this business of farming but lags in accepting the change, having very less intension to learn and accept the changes taking place outside. At the end researcher suggested possible solution to the problems.Item A Study on B2B and B2C Marketing Communication Processes(International Journal of Novel Research and Development, 2022-11-11) Agarwal, VarshaFor a long time, marketing communication has been known as an important activity provided by organizations in order to inform, attract, and persuade consumers. However, recent shift of orientation from transactional to relational approach has also changed communicational objectives from ‘inform, persuade and remind’ to ‘inform, listen and respond’. Only the measures and ways of information flows, also the specifics of information are getting different. Marketing communication is used to provide selected information to customers. Achieving to provide consumers with purposeful information, marketing communication strategies or integrated marketing communication (IMC)(Porcu et al., 2019) are implemented, integrated marketing communications has become one the most influential marketing management frameworks over the last two decades: ‘it is now the overarching theme of every marketing communications text, it is the title for chapters in marketing management texts, and it is the often repeated theme of professional books and articles presented at practitioner and academic conferences. In B2B sector, companies are more focusing on the logic of the product and its features. It shows that marketing communication strategies in B2B and B2C sectors have to be based on different presumptions. However, customer orientation is common for both processes. The problem solved in this paper is Accordingly the object of the research is the differences in marketing communication process in business-to-consumer and business-to-business markets and the aim is to determine the differences of marketing communication processes in business-to-consumer and business-to-business markets and this research a secondary data was used. Data collection was based on a content analysis. The results of the research showed that there are differences between marketing communication process in business-to-consumer and business-to-business markets. The main differences are: communication channels, target audience, communication objectives, communication strategies, communication mix. Therefore, the study found that marketing communication process in business-to-consumer and business-to-business markets should be based on different presumptions.Item A Study on Corporate Social Responsibility as a Marketing Strategy(IJARIIT, 2022) Agarwal, VarshaThis research paper provides a detailed review of corporate social responsibility being used as a marketing strategy. We take a look at all those impacted by CSRs, especially customers and employees. Customers tend to be more loyal towards companies which are socially responsible and an organisation performs better and improves their brand image along with goodwill. There has also been a significant increase in the spending of companies for CSR in the last few years. This comes as it positively impacts a company by being a marketing tool. Successful CSR activities affect consumer retention as it strengthens customer relationships and trust.Item A Study on negative impact of advertisement on children(IJARIIT, 2022) Agarwal, VarshaThe purpose of this research is to make a review of the impact of television advertisements on children to understand the potential effect of TV advertising and specific pessimistic view of that exposure to young audiences. The study was conducted by using secondary data. Advertisement is a form of communication. It is about different products, services or ideas to its audiences. This paper deals with the analysis of negative impacts of advertisements on children which are telecasted on the television. In the present scenario TVs play an important role in our daily lives. The impact of advertisements on children is becoming catastrophic day by day. Findings indicated that television is not only providing entertainment, but also force young children to demand for must have items. Earlier, young children were off limits to advertisers and now they directly appeal to them. Advertisements create awareness among children in different aspects like entertainment, culture, news, sports and latest innovations & trends. In spite of this, all of these advertisements create a negative impact on children's minds. The adverse effects on children are interpreting and understanding the message being presented to them wrongfully. Aspects of the impact of TV advertising on children has spoiled their habitual actions, leading to pester, emerge conflicts and animosity in the family, increase the family budget, make demand for less nutritious products linked with obesity and poor health, imitate celebrities etc while it provides limited advantages.This paper deals with its negative effects and how to overcome those effects and provisional measures.Item A Study on Parental Perspectives about Online Mode of Learning(Shodha Prabha, 2023) Gambhir, Vinima; Homavazir, Zuleika; Homavazir, Malcolm; Dikshit, SukanyaItem A study on self help groups and women empowerment exploring the socio economic transformation(Rabindrabharati Journal of philosophy, 2023) Gambhir, VinimaItem A STUDY ON SELF-HELP GROUPS (SHGS) AND WOMEN EMPOWERMENT: EXPLORING THE SOCIO-ECONOMIC TRANSFORMATION(RABINDRABHARATI JOURNAL OF PHILOSOPHY, 2023) Gambhir, Vinima; Homavazir, Malcolm; Homavazir, Zuleika; Dikshit, SukanyaThis research paper explores the role of Self Help Groups ( SHGs) in promoting women empowerment and examining their impact on socioeconomic transformation. SHGs have emerged as a powerful tool for empowering women by providing a platform for collective action, resource mobilization, and skill enhancement. The study delves into the multifaceted dimensions of women empowerment, including economic, social, and political aspects, and investigates the changes experienced by women after joining SHGs. Through a comprehensive review of existing literature, the paper analyzes the outcomes of SHG interventions, highlighting their contributions to income generation, financial inclusion, social capital formation, and increased decision-making power. The research also explores the challenges and opportunities associated with SHGs in achieving sustainable and inclusive empowerment. The findings of this study contribute to a better understanding of the potential of SHGs as agents of socioeconomic transformation, shedding light on the mechanisms through which women's empowerment can be facilitated at individual, household, and community level.Item A Study on the Value of promotion in the telecom industry of India(IJARIIT, 2022) Agarwal, Varsha(Gaj, 2022) Promotion is a type of marketing communication that is used in many sectors and in a variety of situations to help businesses achieve their goals, including bringing in new customers and retaining existing ones while also fostering customer loyalty. This research study offers a thorough examination of how promotion plays a role in influencing customers in India's evolving telecom market. This study delves further into the various promotional strategies employed by businesses like Airtel, BSNL, Vodafone Idea (VI), and Jio to attract customers and urge them to utilize their telecom services. The research looked at Jio's marketing approach of offering free internet and telecom service for three months after its start, and how this enabled Jio draw in a lot of customers and grow into a significant business following its arrival. The research study also concentrated on the relationship between successful promotion and the development of consumer loyalty and a positive brand image for the business. Therefore, the study looks after the importance of promotion in the telecom industry can lead to a significant change in the buying behavior of the consumers in India and also how it has helped the companies to gain a better position in the market by improving their market share.Item A TRANSITIONAL ANALYSIS OF ONLINE EDUCATION: A CUSTOMIZE AND FLEXIBLE APPROACH IN INDIA 3-DECADE ANALYSIS(Education and Society, 2023-04) Homavazir, Zuleika; Dikshit, Sukanya; Gambhir, Vinima; Homavazir, MalcolmE-learning is expected to be the future of education. This paper deals with the concerns that it entails and the development and growth that e-learning offers to India. The country's dark realities of severe economic muddles and discriminatory affairs make it exclusive to the privileged. The major stakeholders, the students, are facing immense changes with education as it transitions from the traditional face-to-face method to online platforms, be it in terms of their mental and physical health, all-around development, or their missing out on a wholesome learning experience which involves interacting with peers daily. Further, the traditional approaches in Indian pedagogy have clashing views and difficulties adapting to online education. Not just them, but the virtualization of education affects a large portion of society, whether in the civil or commercial sectors. The necessity for the Indian educational ecosystem to compete with the world's rapidly developing educational technology industry is intertwined with the country's economic and social development. The article also demands e-learning as a social investment and indicates that e-learning government policies are the factors that exclusively dictate the future of e-learning. The primary goal of this research paper is to comprehend the notion of e-learning and to investigate the many types of e-learning. It also highlights many points of view on the contrast of old and modern learning techniques. Modern methods of teaching and learning are beneficial to the growth of the education sector in India. The study report focuses on classroom learning and e-learning in India as a major wheel of educational progress.Item Adapting to Crisis: A Comprehensive Study of ITC Limited's CSR Allocations from 2014 to 2022 in Response to the COVID-19 Pandemic and Post Pandemic Era(Proceedings of Aarohan 2.0, 2024) Homavazir, Zuleika; Homavazir, Malcolm