2022

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Consumers Attitude and Cause Related Marketing : a Study with Special Reference to FMGC
(International Journal of Food and Nutritional Sciences, 2022) Agarwal, Varsha
Businesses in the modern day have to contend with a lot of rivals, so they always have to think of new methods to set themselves apart from the competition and show that they are the best in their field. Consumers now have different expectations of the businesses they patronize. They want businesses to care about their communities as much as their customers. To show that they are a "socially responsible company," they are starting to employ cause-related marketing strategies. The term "Cause-Related Marketing" (CRM) refers to the various ways in which companies help out nonprofits and good causes by forming relationships that involve monetary donations and additional assistance gained through consumers, suppliers, or staff. In addition to boosting brand awareness, this method of advertising may also help improve people's lives. It's a strategy for achieving business goals while also helping solve pressing social concerns by directing capital and other resources toward such causes. To understand the view on purchase of product related to a social cause and to identify the determinants of CrM respondents' priorities. The study has been conducted in Chennai city during the month of March 2022. Total sample respondents from the study area is 150 who have been selected using the convenient sampling method. To rank the type of cause related to CrM, Garrett ranking method and to measure perceptions on cause related marketing, the Likert’s Scale have been used.
Customer - Churn Prediction Using Machine Learning
(IEEE, 2022-12-28) Agarwal, Varsha
The gradual but consistent decrease in the number of customers retained over time is referred to as “customer churn,” and it is a word that is frequently used in the business and financial sectors. If a company can identify the customers who are most likely to leave, they are more likely to take preventative efforts to keep those customers as clients. It is to the bank's advantage to have knowledge about which customers are theoretically and practically most likely to switch banks in the relatively close future. This article explains how to use machine learning algorithms to identify banking customers who may be considering switching financial institutions. This article demonstrates how machine learning models such as Logistic Regression (LR) and Naive Bayes' (NB) can effectively forecast which customers are most likely to leave the bank in the future by using data such as age, location, gender, credit card information, balance, etc. The article also uses data such as age, location, gender, credit card information, balance, etc. In addition, this article demonstrates the probabilistic predictions that may be generated using machine learning models such as Logistic Regression (LR) and Naive Bayes (NB). The findings of this research ultimately point to the conclusion that NB is superior to LR.
Need for Credit Resilience Score In India
(Economic & Political Weekly, 2022-09-24) Asbe, Chetana
As many economies across the globe are heading towards a recession, its repercussions on the Indian economy are being contemplated. Coupled with the global slowdown, India has its own devil to contest the rising inflation. With high inflation and rising interest rates, India’s gross domestic product (GDP) projection for 2022 was lowered to 8.8% from the earlier 9.1% (Economic Times 2022). However, it is expected that albeit the rising infl ation, growth will not be impeded severely as India is outperforming the pre-pandemic level in most macro activities (Business Standard 2022). In the short as well as the long run, sectoral credit growth has substantial influence on the economic growth of an emerging economy like India. Hence, to hold on to the growth momentum, a strong credit growth will be a crucial requisite. The article studies the recent impinge of the pandemic on the unemployment rate, annual GDP growth rate,default rate, credit deployed, and consumer sentiments. Over the pandemic phase, most of these macroeconomic variables did not emerge as very encouraging. Since it is essential to have an uninterrupted credit fl ow during good and bad times, the article therefore identifies the need for inventing and implementing a credit resilience score (CRS). This would equip the Indian fi nancial institutions to better manage credit risk and their loan portfolios through economic fl uctuations. For this, the CRS must be aimed at assisting the lenders in assessing a borrower’s sensitivity to downturns and determining the capability to survive financially through it. The study suggests a conceptual framework for the development of the score. When paired with the existing rating methodology, a resilience score will make the lenders, borrowers and the entire fi nancial sector more robust to deal with upcoming economic shocks.
Electronic Shopping a Paradigm Shift in Buying Behaviour Among Indian Consumers
(Korea Review of International Studies, 2022-12) Agarwal, Varsha
Recent in the realm of e-business, electronic shopping is unquestionably the way of the future for consumers everywhere. Nearly every business nowadays has an online storefront where customers may purchase goods and services. Despite the fact that online shopping is quite prevalent in countries outside of India, its rise in the Indian Market, a sizable and strategically important consumer market, is still in line with the worldwide market. The notion to investigate the current state of online purchasing in India was prompted by the sector's apparent future expansion. The internet's proliferation has led to a sea change in established practices. Customers' information-gathering practices have been revolutionized by the Internet and the global web (www). The Internet was conceived of as a means of information pursuit the online world plays a crucial role in the global economy. The results of the online study might help shops understand the expectations of online customers and the factors that influence their behavior. The study concluded that to formulate and implement their e-business strongly efficiently and effectively and possess a stronger competitive advantage, businesses must first gain an understanding of the key drivers that could have an impact on the attitudes of online consumers toward the products and services they offer.
An Emperical Study on Problems of Investors in Investment Avenues
(Korea Review of International Studies, 2022) Agarwal, Varsha
Investments carry a level of risk since they require the investor to part with money that they have worked hard to earn. An astute investor who has received the appropriate instruction can significantly cut risk while increasing potential returns. There is a wide variety of options available to investors for putting their money to work. The investors anticipate higher returns while taking on a comparably lower level of risk. The goals of the research are to know the demographic elements that influence investment opinion and to examine the investment opportunities available to investors. The study is of an analytical and descriptive character, and it focuses on the investors' perceptions of investment avenues as well as the implications such perceptions have on levels of satisfaction and post-investment behaviour. It is contingent on both primary and secondary sources of information. The outcomes of the study indicated that the opinions of investors on various investment opportunities in Tamil Nadu might be used to better understand investor perceptions.
Operations in Synthesized Eight Link Gear Variable Topology Mechanism using Python Programming
(International Journal of Scientific Research in Mechanical and Materials Engineering, 2022-09-06) Daivagna, Umesh M
This paper illustrates the implementation of python programming in the field of kinematics and helps the planners to visualize the working nature of the synthesized mechanism. In the present context, the authors have considered eight link gear variable topology mechanism in this paper which is synthesized using a complex number approach. This synthesized mechanism is studied using MATLAB programming and the various positions obtained are taken into the consideration for python programming. These advanced tools create an insight among the design engineers on the working nature of the mechanism. The operating condition of the synthesized eight link gear variable topology mechanism in two different phases is analyzed using python programming. This shows the mechanism operating condition in two different phases and validates the output obtained with the help of visualization results in mechanism orientation.
Interpretation of 'Necessity' in International Investment Law
(PIMT Journal of Research, 2022-04) Narain, Shefalika
“Necessity” as a concept has been employed by many juristic set-ups as a permissible exception to obligations, as and when undertaking those obligations adversely impacts a party’s “primary values.” These could include environmental obligations, human rights, protection of foreign investment or trade. International Investment tribunals have used diverse approaches to interpret the manner in which a measure is ‘necessary.’ This analysis entails adjudicating the objective of a measure with reference to the obligations under investment treaties, including provisions such as fair and equitable treatment and non-precluded clauses. It has been observed that despite the perceptive importance of such a defense, the approach of investment tribunals towards the interpretation of necessity has been inconsistent. Scholars have often argued for investment tribunals to incorporate the consistent World Trade Organization (WTO) jurisprudence towards necessity, as such an interpretation would help in developing a clear body of precedent in international investment law that will provide for more certainty for host nations as well as investors. This paper seeks to explore the existing tribunal decisions on necessity with reference to non-precluded clauses, fair and equitable treatment as well as a possible claim in cases of expropriation.
Essence of Sense: Curriculum and Syllabus of Life Skills Programme in Liberal Arts
(University News, 2022-06) Ranjit, Jai; Vijaychandran, Divya; Suri, Solange; Dutta, Anando
The human experience is a multi-faceted one, full of observations, possibilities and learning. Learning is how we integrate with the world around us as we attempt to understand our purpose in the universe and how it works. It is imperative that making sense through sense-making be understood as a critical part of the experiential learning process in this regard (Fig 1). In the words of Sri Aurobindo and the Mother on Integral Education, “Education to be complete must have five principal aspects corresponding to the five principal activities of the human being; the physical, the vital, the mental, the psychic and the spiritual.” The journey one undertakes in the pursuit of these areas of thought requires more than just the observation of the world and all that is in it, or merely reading several books containing the thoughts and stories of humankind across time. It requires the activities of conversation, debate and reflection in order to fully elevate the understanding that the mind and soul must gain as they try to achieve an ideal state. With this thought in mind, we attempted an experiment at School of Design and Innovation (ISDI), Atlas SkillTech University in 2018. Through discussions with faculty members, an elective course in Liberal Arts education took shape. With a focus on giving students the opportunity to explore beyond the silos of the typical liberal arts curriculum in existence, this course presented the opportunity for students to enter the realm of self-reflection through discussive and discursive, observational
Online Shopping : How Customers See It
(International Journal For Multidisciplinary Research, 2022-12-02) Agarwal, Varsha
This study aims to understand how consumers are impacted by various aspects in the context of electronic commerce (e-commerce), as well as how e-satisfaction and e-loyalty are related. As the Internet has developed into a platform for online transactions, businesses now need to understand how customers see online shopping. This study began with the integration of pertinent literature before examining the factors that influence consumers' decisions to make purchases online. This study follows a consumer's behaviour and attitude towards online shopping. This study also examines a customer’s point of view and how a customer feels towards online shopping. This study revolves around the basic idea and concept of online shopping and its impact on a consumer and how a consumer starts to differentiate between online and offline shopping.
Impact of Social Media on the Buying Choices of Shoppers
(International Journal For Multidisciplinary Research, 2022-11-28) Agarwal, Varsha
Using social media is an integral part of our lives. It is a great way to connect the world and keep people informed about new happenings around them. Social media has also become a space for people to truly express themselves and make a positive impact on this planet. However, excess use of social media has made it a parasite growing on peoples’ empty minds. The audiences of social media apps are highly influenced by the content they see on them. Social media is said to influence buyer behaviour significantly. Consumer buying behaviour is a combination of customer’s attitudes, intentions, preferences and decisions while purchasing a product or service. Purchases are considered risky and therefore decision-making processes are information intensive. Growth in Social media marketing over the last 10 years is because of the increasing fame of social media sites such as Twitter and Instagram which promote the habit of living life in quick succession by connecting people through stories and reels, tweets and pictures. The main purpose of this investigation is examining the impact of social media on buying choices of the customers. This investigation was carried by conducting a survey, and by taking interviews. The survey also focuses on understanding the impact of influencers on the audience.
Impact of Content, Context and Creator on User Engagement on Instagram
(International Journal for Multidisciplinary Research (IJFMR), 2022-11-30) Agarwal, Varsha
Social media marketing is a powerful tool for businesses to grow their customer base and increase sales. However, the lack of an effective strategy can lead to low engagement rates, which in turn means less opportunity for growth. This paper aims to address why this happens and what you can do about it. This study aims to find out what exactly drives user engagement when it comes to content cues, context cues, and creators. In this paper, we will report on a study that will analyze the textual and visual content while also taking into account the creator and context variables, to find out what exactly drives user engagement. The results of our research will help marketers to understand what exactly drives user engagement and what they should keep in mind moving forward.
Analysing Tesla’s $0 Marketing Strategy
(International Journal For Multidisciplinary Research, 2022-11-26) Agarwal, Varsha
Tesla, an American automobile company founded in 2003, has made serious efforts to create an altogether new driving experience and make electric cars the new normal. Despite being one of the first companies in the EV space, Tesla has been against advertising since its inception and hence is popularly recognised for its “$0 marketing strategy”. The research involves identifying the reason why Tesla adopts this unique marketing strategy and the potential impacts it may have in the future. Using a survey questionnaire and a deep Market Share analysis, the study identifies that the company has been able to create brand awareness to a great extent and holds a prominent position in the market. In conclusion, the investigation reflects how the marketing strategy has been one of the most crucial decisions in contributing to their growth and success. However, it may also be the reason for a future downfall considering the vast majority of entrants are looking towards scraping off Tesla’s throne to become the market leader.
The Impact of Buyer Personalities on their Buying Behaviour
(International Journal of Novel Research and Development, 2022-11) Agarwal, Varsha
The study of consumer behaviour has become crucial in the current marketing environment. Markets are ruled by consumers. Every company organisation needs customers to function. Consumers and their pleasure are the focus of all company efforts. Customers fulfil the three separate roles of user, payer, and buyer in customer behaviour studies, which are based on consumer purchasing behaviour. Strategic market planning now includes consumer purchasing behaviour as a crucial component. It is important to start by taking into account the elements that have an influence on consumer buying behaviour in order to build a framework for the research of consumer behaviour. The paper focuses on the different personality types of the buyer persona to help understand how a firm can promote a product or service in a way that encourages the intended customer personality to purchase the item, so that it can modify its marketing techniques. A company's income may grow if the buyer's personality is correctly identified.The goal of this study is to understand the variables that influence how customers make decisions about which products or services to buy, as well as how personality of a buyer plays an important role in influencing particular consumers' choices.The research used a convenience sampling approach. Through the use of structured questionnaires, data is gathered. Excel and other statistical tools are used for data analysis.where in a sample size of 65 respondents has been taken.
Marketing strategies Tim Hortons can adopt entering a new market
(International Journal of Novel Research and Development, 2022) Agarwal, Varsha
This paper provides a comprehensive analysis on Tim Horton as a company entering a new market i.e India. It analyses the company’s current stage in the market and its environment against its competitors. It also identifies various problems, threats, opportunities, and strengths Tim Horton can work on and enhance upon. This study focuses on what strategies can Tim Horton uses and/ or implement to enter the Indian market. The purpose of this study is to identify various marketing strategies which can be used based on the company’s values and brand identity. The study involves several analytical tools such as SWOT analysis, Marketing Ps, Promotional strategies (AIDA), and more. At the end of the paper, it suggests several marketing strategies Tim Hortons can adapt and focus further on such as the use of celebrity endorsements, digital marketing, connecting with the local community, and more. It is found in the results that it is important to understand the Indian market and provide testers, sample products, and sufficient marketing research to develop the ideal menu and cater to the right service and experience in order to sustain the Indian market. It is found that Tim yet needs to enter more than half of the targetted audience.
Effects of Covid-19 on the Global Economy
(International Journal of Novel Research and Development, 2022-11-11) Agarwal, Varsha
How did the Covid19 pandemic bring the global economy to its knees? This paper dives into the ripple effect of the pandemic on the global economy. This unconstrained pandemic brought life to a standstill for about two years, wreaking havoc all over the globe. We see how pandemics in the past can provide a certain statistical prediction on the impact. We also see which sectors were affected the worst and give an insight into the stock market performance during the pandemic. The coronavirus was a very real and global tragedy and the unpredictability of the consequences made industries everywhere suffer.
Customer Perception Towards Online Shopping
(International Journal of Novel Research and Development, 2022-11) Agarwal, Varsha
The traditional means by which consumers shop for and purchase goods and services has been altered by the internet extensively during and after the pandemic. Going digital is the latest trend in this age and time that is changing at a fast rate. To keep ahead of the competition, every- small or big - business is increasingly attempting to establish an online presence. Online comparison shopping for prices, product features, and post-purchase support services is another way that consumers use the internet. Online shopping, sometimes known as e-shopping, is a type of electronic commerce that enables customers to make direct purchases from merchants over the Internet using a computer browser. Online shopping is more popular with consumers since it saves time and offers a wider variety of products than traditional offline stores. And maybe most importantly, receiving items at home eliminates the need for travel.
A Study on B2B and B2C Marketing Communication Processes
(International Journal of Novel Research and Development, 2022-11-11) Agarwal, Varsha
For a long time, marketing communication has been known as an important activity provided by organizations in order to inform, attract, and persuade consumers. However, recent shift of orientation from transactional to relational approach has also changed communicational objectives from ‘inform, persuade and remind’ to ‘inform, listen and respond’. Only the measures and ways of information flows, also the specifics of information are getting different. Marketing communication is used to provide selected information to customers. Achieving to provide consumers with purposeful information, marketing communication strategies or integrated marketing communication (IMC)(Porcu et al., 2019) are implemented, integrated marketing communications has become one the most influential marketing management frameworks over the last two decades: ‘it is now the overarching theme of every marketing communications text, it is the title for chapters in marketing management texts, and it is the often repeated theme of professional books and articles presented at practitioner and academic conferences. In B2B sector, companies are more focusing on the logic of the product and its features. It shows that marketing communication strategies in B2B and B2C sectors have to be based on different presumptions. However, customer orientation is common for both processes. The problem solved in this paper is Accordingly the object of the research is the differences in marketing communication process in business-to-consumer and business-to-business markets and the aim is to determine the differences of marketing communication processes in business-to-consumer and business-to-business markets and this research a secondary data was used. Data collection was based on a content analysis. The results of the research showed that there are differences between marketing communication process in business-to-consumer and business-to-business markets. The main differences are: communication channels, target audience, communication objectives, communication strategies, communication mix. Therefore, the study found that marketing communication process in business-to-consumer and business-to-business markets should be based on different presumptions.
Starbucks Marketing Strategy
(International Journal of Scientific Development and Research, 2022-11) Agarwal, Varsha
As coffee shops change into spaces that offer clients a range of experiences, coffee acts as a medium. Coffee shops are simple settings where people may enjoy and share their cultures while having coffee, but they also reflect the distinct personalities and values of their customers. Given this evolution, it is important to take into account the coffee shop in terms of spatial design marketing as a setting with virtually endless possibilities to effectively communicate the needs of modern customers through spatial identity and story. Target market is one of the most important marketing decisions for most companies. Its aim is to identify and delineate market segments which would become targets for the company’s marketing plan. Starbucks segmentation and targeting consist of a marketing decision in identifying the appropriate group of people among the general public of future customers for the business and targeting this segment via positioning products and services that resonate well with their need and wants.The aim of this research paper is to identify the market strategy of starbucks and how it can be improved.
Impact of Social Media on Shoppers
(International Journal of Scientific Development and Research, 2022-11) Agarwal, Varsha
‘Content is fire. Social media is gasoline’, a quote by Jay Baer is more relevant than ever in today's modern day and age. This is a world which is guided by the new generations and the internet has taken the world up by a storm. Since the majority of businesses are moving toward an online orientation, they must offer and sell things via various online channels. The goal of the study is to shed light on how social media influences various phases of consumers' purchase decision-making and how it differs from mass media in this regard. It also aims to investigate the relationship between hedonic shopping value and attitudes toward product messages on social media platforms. The decision-making process for consumers has been profoundly altered by social media, and during the past ten years, a more nuanced understanding of how customers interact with brands has arisen. Social media, as a communication tool, promotes consumer feedback, which has a strong psychological impact and thus leads to shopping bias.
Analysis of Brand Loyalty at Starbucks
(International Journal of Scientific Development and Research, 2022-11) Agarwal, Varsha
Brand loyalty is when a consumer prefers to buy the same brand of goods rather than competing brands. The bottom line benefits from brand loyalty since it can boost sales volume by keeping customers loyal to the brand and enabling premium pricing. In other words, when consumers discover the value of a brand, they 1) start making recurring purchases and 2) become price agnostic. From a business standpoint, enhancing brand loyalty leads to continued earnings because of long-term repeat consumers, a reduction in the need for marketing to expand the clientele, and premium pricing. In the coffee shop industry, Starbucks is renowned for having a significantly greater level of customer loyalty. The goal of this investigation is to determine how Starbucks was created.

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