Great Marketing Strategies of Apple, Budweiser, and Southwest Airlines

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dc.contributor.authorAgarwal, Varsha
dc.date.accessioned2025-02-12T04:45:41Z
dc.date.available2025-02-12T04:45:41Z
dc.date.issued2022
dc.descriptionISME
dc.description.abstractThis article sheds light on the marketing strategies of successful companies like Apple, Budweiser, and Southwest Airlines. It goes in-depth about how they influence consumer behavior. Consumer behavior consists of how consumer emotions, attitudes, and preferences affect buying behavior. In today’s world, most of the buying behavior is influenced by social media influencers whom people admire. This article examines how they have established themselves in their respective markets by using effective strategies like social media marketing, internal marketing, and experiential marketing. Additionally, the study discusses the markets that the three leading companies serve. They also have analyzed how forces in the marketing environment have resulted in changes in the last 5 to 10 years to the organization’s marketing mix.
dc.identifier.issn2455-6211
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/512
dc.language.isoen
dc.publisherIJARESM
dc.relation.ispartofseriesInternational Journal of All Research Education and Scientific Methods
dc.subjectConsumer Behavior
dc.subjectBuying Behavior
dc.subjectExperiential marketing
dc.titleGreat Marketing Strategies of Apple, Budweiser, and Southwest Airlines
dc.typeBook chapter

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