Digital Marketing Internship at Pixelated Egg Digital Venture
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Date
2024
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ATLAS SkillTech University
Abstract
This report details the learnings and goals achieved during an internship at Pixelated Egg, a cutting-edge digital marketing company with a focus on providing specialized marketing solutions. The internship intended to increase practical skills in fields including content generation, video production, social media management, and market research. It also provided real-world exposure to digital marketing campaigns.
The objectives of the internship were clearly outlined and focused on various aspects of digital marketing. These objectives involved gathering market data, participating in the creation of content, coming up with ideas for videos, participating in video shoots, following industry trends in video marketing, working with team members, managing social media platforms, identifying market trends, and developing influencer partnerships.
The company's organizational structure is well-designed, with dedicated teams for SEO, social media, content creation, and more, working cohesively to deliver comprehensive digital marketing services. While Pixelated Egg excels in various areas, it faces challenges related to limited resources and managing client expectations. Expanding the team and establishing a dedicated client management unit could enhance efficiency and better cater to client needs.
The internship at Pixelated Egg was a valuable learning experience, bridging the gap between theoretical knowledge and practical application in the ever-changing field of digital marketing. The internship has equipped the intern with essential skills, work ethics, and critical abilities required in the digital marketing industry. With a focus on continuous improvement and strategic execution, Pixelated Egg remains well-positioned to thrive in the competitive digital marketing landscape.
Description
Project Report on Digital Marketing Internship at Pixelated Egg Digital Venture (2022-24) Under the Guidance of Dr. Vinima Gambhir
Keywords
Search Engine Optimization, SEO, Digital Marketing, Social Media Marketing