The Impact of Buyer Personalities on their Buying Behaviour

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dc.contributor.authorAgarwal, Varsha
dc.date.accessioned2025-05-17T09:47:22Z
dc.date.available2025-05-17T09:47:22Z
dc.date.issued2022-11
dc.descriptionISME
dc.description.abstractThe study of consumer behaviour has become crucial in the current marketing environment. Markets are ruled by consumers. Every company organisation needs customers to function. Consumers and their pleasure are the focus of all company efforts. Customers fulfil the three separate roles of user, payer, and buyer in customer behaviour studies, which are based on consumer purchasing behaviour. Strategic market planning now includes consumer purchasing behaviour as a crucial component. It is important to start by taking into account the elements that have an influence on consumer buying behaviour in order to build a framework for the research of consumer behaviour. The paper focuses on the different personality types of the buyer persona to help understand how a firm can promote a product or service in a way that encourages the intended customer personality to purchase the item, so that it can modify its marketing techniques. A company's income may grow if the buyer's personality is correctly identified.The goal of this study is to understand the variables that influence how customers make decisions about which products or services to buy, as well as how personality of a buyer plays an important role in influencing particular consumers' choices.The research used a convenience sampling approach. Through the use of structured questionnaires, data is gathered. Excel and other statistical tools are used for data analysis.where in a sample size of 65 respondents has been taken.
dc.identifier.citation"The Impact of Buyer Personalities on their Buying Behaviour", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 11, page no.c11-c17, November-2022, Available :https://ijnrd.org/papers/IJNRD2211203.pdf
dc.identifier.issn2456-4184
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/711
dc.language.isoen
dc.publisherInternational Journal of Novel Research and Development
dc.subjectConsumer behaviour
dc.subjectpurchasing behaviour
dc.subjectbuyer personality
dc.titleThe Impact of Buyer Personalities on their Buying Behaviour
dc.typeArticle

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