Analysis of Brand Loyalty at Starbucks

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dc.contributor.authorAgarwal, Varsha
dc.date.accessioned2025-05-17T06:39:27Z
dc.date.available2025-05-17T06:39:27Z
dc.date.issued2022-11
dc.descriptionISME
dc.description.abstractBrand loyalty is when a consumer prefers to buy the same brand of goods rather than competing brands. The bottom line benefits from brand loyalty since it can boost sales volume by keeping customers loyal to the brand and enabling premium pricing. In other words, when consumers discover the value of a brand, they 1) start making recurring purchases and 2) become price agnostic. From a business standpoint, enhancing brand loyalty leads to continued earnings because of long-term repeat consumers, a reduction in the need for marketing to expand the clientele, and premium pricing. In the coffee shop industry, Starbucks is renowned for having a significantly greater level of customer loyalty. The goal of this investigation is to determine how Starbucks was created.
dc.identifier.citation"ANALYSIS OF BRAND LOYALTY AT STARBUCKS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.1097 - 1102, November-2022, Available :https://ijsdr.org/papers/IJSDR2211165.pdf
dc.identifier.issn2455-2631
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/699
dc.language.isoen
dc.publisherInternational Journal of Scientific Development and Research
dc.subjectattitudinal loyalty
dc.subjectbehavioral loyalty
dc.subjectbrand loyalty
dc.subjectconsumer behavior
dc.subjectloyalty marketing
dc.subjectStarbucks
dc.titleAnalysis of Brand Loyalty at Starbucks
dc.typeArticle

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