Brand Manipulation – A Boon for Marketers
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Date
2022-12-10
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International Journal of Multidisciplinary Educational Research
Abstract
The paper attempts to clear the notion of the manipulation tactics used by the marketers and the circumstances for the toleration of those manipulative tactics. Not all marketing strategies are manipulative, it is up-to the consumers and marketers whether they ask themselves how to assess if a particular marketing approach is manipulative or not. A vast collection of alternative products is available in the market today, it is up-to the brand whether it tries to manipulate the customers into purchasing their specific product or not. The study also presents the consumer buying behaviour and the consumer purchase decision process. Companies primarily focus on marketing in using manipulation techniques as the key to create an image and a desire in consumer purchase. The research tells us about the aspects of manipulative advertising in the RTE food sector. Manipulation through language is also effective if there is a certain target audience from a particular part of the globe.
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Keywords
Manipulation Tactics, Consumer Behaviour, Marketing Strategies