Instagram Reels Importance in New Product Promotion

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dc.contributor.authorAgarwal, Varsha
dc.date.accessioned2025-02-11T08:59:08Z
dc.date.available2025-02-11T08:59:08Z
dc.date.issued2022-11-01
dc.descriptionISME
dc.description.abstractWhen Instagram was released in 2010, it took the world by a storm. Although initially it was created for personal use, that is not the case anymore. It has become a major platform for brands to create content, recruit new employees, showcase their products and inspire the audience. Instagram reels are appealing towards the youth of this generation which generates more attraction towards the brand and its products, moreover we often spend most of our time on social media watching reels so it becomes a really big factor for brand to promote their products. 25% 0f sponsored reels on Instagram are fashion related. Influencer marketing takes up more than half of the marketing budget for 17%marketers.
dc.identifier.issn2348-1269
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/506
dc.language.isoen
dc.publisherIJRAR
dc.relation.ispartofseriesInternational Journal of Research and Analytical Reviews
dc.subjectInstagram
dc.subjectSocial Media
dc.subjectOnline
dc.subjectMarketing
dc.subjectInstagram Reels
dc.subjectProduct Promotion
dc.subjectTechnology
dc.subjectAcceptance Model(TAM)
dc.titleInstagram Reels Importance in New Product Promotion
dc.typeBook chapter

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