Manipulation Tactics Brands Use to Get More Customers

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dc.contributor.authorAgarwal, Varsha
dc.date.accessioned2025-02-13T05:58:52Z
dc.date.available2025-02-13T05:58:52Z
dc.date.issued2022-11-01
dc.descriptionISME
dc.description.abstractThis research paper highlights manipulative marketing. Manipulative marketing is done so smoothly that it never feels like marketing. In this day and age, the marketing strategies are changing so rapidly to adapt to the consumers demands. The purpose of the paper is to study and analyze various manipulative marketing tactics. The other key component of the research paper is to understand consumer behavior. A very important aspect of buying behavior is psychological needs and self esteem which is clearly elucidated by Maslow’s hierarchy of needs. Statistical data has been analyzed to give the consumers perspective on manipulative marketing. Another key factor discussed is the marketing term ‘puffery’. An overview on manipulative marketing and insights into buying behavior and consumer psychology is briefly touched upon.
dc.identifier.issn2320-2882
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/522
dc.language.isoen
dc.publisherIJCRT
dc.relation.ispartofseriesInternational Journal of Creative Research Thoughts
dc.subjectmanipulative marketing
dc.subjectcustomer retention
dc.subjecttactics
dc.subjectbuying decisions
dc.subjectpsychological needs
dc.subjectbrands
dc.titleManipulation Tactics Brands Use to Get More Customers
dc.typeBook chapter

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