Maggi out of a ‘big soup’
| dc.contributor.author | Agarwal, Varsha | |
| dc.date.accessioned | 2025-02-11T05:14:58Z | |
| dc.date.available | 2025-02-11T05:14:58Z | |
| dc.date.issued | 2022 | |
| dc.description | ISME | |
| dc.description.abstract | Maggi as a word, is one that each Indian recognises and maggi as a brand, is one that each Indian loves. Over the years, Maggi Noodles has become an emotion rather than a brand. Bringing back nostalgic memories of childhood and solving instant food problems for all social classes; Maggi Noodles has always been the go to solution. After being the household-favourites for over 32 years, in 2015 was a ban imposed on Nestle’s Maggi Noodles. Combating a long fight was not easy for Maggi, especially as it was in constant public light and there were people protesting. Till date, questions still arise about the health hazards of Maggi and this research has been conducted to understand just how much these questions have impacted consumer buying choices. We have done so by creating a survey asking various questions about the subject's relationship with Maggi, gathering these responses and analysing them. Some of the questions asked were ‘How often do you consume Maggi noodles? ,‘Did you crave Maggi during the Maggi ban?’, ‘Is Maggi a synonym for noodles to you?’ etc. Through this extensive research, we found the answers to our questions and came to realise that even though Maggi has had its fair share of setbacks, it is still the leading instant noodle brand in India and loved by people of all ages alike (Ray, 2016). | |
| dc.identifier.issn | 2454-132X | |
| dc.identifier.uri | https://atlasuniversitylibraryir.in/handle/123456789/503 | |
| dc.language.iso | en | |
| dc.publisher | IJARIIT | |
| dc.relation.ispartofseries | International Journal of Advance Research, Ideas and Innovations in Technology | |
| dc.subject | Household-favourite | |
| dc.subject | 2-minute Maggi Advertisement | |
| dc.subject | Lead and Connecting Families | |
| dc.title | Maggi out of a ‘big soup’ | |
| dc.type | Book chapter |
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