Introduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications

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dc.contributor.authorPanwar, Tapish
dc.date.accessioned2025-09-23T08:33:56Z
dc.date.available2025-09-23T08:33:56Z
dc.date.issued2025-01-02
dc.description.abstractDespite a significant rise in the adoption of online stock trading applications, the research on measuring and enhancing the service experience of customers is scarce. This paper aims to put forth a credible service performance measurement tool, APPQUAL, customized for stock trading applications.
dc.identifier.citationTapish Panwar, Kalim Khan; Introduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications. LBS Journal of Management & Research 12 August 2025; 23 (1): 94–120. https://doi.org/10.1108/LBSJMR-05-2024-0048
dc.identifier.issn0974-1852
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/1142
dc.language.isoen
dc.publisherLBS Journal of Management & Research
dc.relation.ispartofseriesVol. 23; 1
dc.titleIntroduction to the APPQUAL scale for measuring perceived e-service quality of stock trading applications
dc.typeArticle

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