ASSESSING THE LONG-TERM CONSEQUENCES OF GREENWASHING ON CORPORATE REPUTATION.

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dc.contributor.authorHomavazir, Malcolm
dc.contributor.authorHomavazir, Zuleika
dc.contributor.authorGambhir, Vinima
dc.contributor.authorDikshit, Sukanya
dc.date.accessioned2025-05-21T11:37:04Z
dc.date.available2025-05-21T11:37:04Z
dc.date.issued2023-01
dc.descriptionISME
dc.description.abstractGreenwashing, the deceptive practice of portraying an organization or its products as environmentally friendly when they are not, has received significant attention in recent years. While previous research has explored the short-term effects of greenwashing on consumer perception and purchasing behavior, there is a need to investigate the long-term consequences of greenwashing, particularly its impact on corporate reputation. This research paper aims to assess the long-term consequences of greenwashing on corporate reputation and explore the underlying mechanisms that shape this relationship. Using a mixed-methods approach, this study will begin with a comprehensive review of existing literature on greenwashing and corporate reputation. It will then analyze real-world case studies of companies that have been implicated in greenwashing scandals and examine their subsequent reputational outcomes over an extended period. The findings of this research will contribute to a deeper understanding of the long-term consequences of greenwashing on corporate reputation. It will shed light on how consumers, investors, employees, and other stakeholders perceive and respond to greenwashing practices over time. Furthermore, this study will explore the factors that may mitigate or exacerbate the negative effects of greenwashing on corporate reputation, such as transparency, authenticity, and accountability. The implications of this research will extend to corporate practitioners, policymakers, and scholars in the field of sustainability and corporate social responsibility. It will provide valuable insights into the importance of maintaining integrity in environmental claims and the potential long-term reputational risks associated with greenwashing. Ultimately, this research aims to contribute to the development of strategies and guidelines for organizations to effectively manage their environmental communications and maintain trust and credibility with stakeholders in the face of growing scrutiny of green claims.
dc.identifier.issn0972 – 8945
dc.identifier.urihttps://atlasuniversitylibraryir.in/handle/123456789/811
dc.language.isoen
dc.publisherSOUTH INDIA JOURNAL OF SOCIAL SCIENCES
dc.subjectGreenwashing
dc.subjectCorporate reputation
dc.subjectLong-term consequences
dc.subjectEnvironmental claims
dc.subjectDeceptive practices
dc.subjectSustainability
dc.subjectCorporate social responsibility
dc.subjectStakeholder perception
dc.subjectConsumer behavior
dc.subjectReputational risks
dc.subjectConsumer skepticism
dc.subjectConsumer trust restoration
dc.subjectEnvironmental responsibility
dc.titleASSESSING THE LONG-TERM CONSEQUENCES OF GREENWASHING ON CORPORATE REPUTATION.
dc.typeArticle

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